In 2025, Queen Letizia found herself in the spotlight not because of her outfits, but due to a new communication style. Spaniards noticed that the royal began appearing in public more often, displaying simplicity and openness. Instead of focusing on fashion, Letizia prioritized genuine engagement with people and meaningful speeches, which immediately changed how her role was perceived in society.
While Princess Leonor prepares for her future coronation, the Queen has deliberately ceded part of the media spotlight to her. This allowed Letizia to focus on her own initiatives and develop a new image—not only as a symbol of elegance, but also as someone who can address important national issues. Her public appearances have become more frequent, and her demeanor less formal, earning positive feedback from Spaniards.
A new strategy
A key factor in these changes was the shift in leadership at the royal office. With Marta Carazo taking over as head of the secretariat, communication efforts moved toward personal appearances and direct dialogue with the public. Letizia began to speak more often at official events, and her addresses stood out for their relevance and emotion. For the first time in a long while, the public was discussing not just her style, but also the substance of her speeches.
In 2025, the queen repeatedly surprised the public with her unexpected approaches. Notably, there is ongoing discussion about launching her own podcast, which would be a logical continuation of her new commitment to openness. Such a move would allow her to connect even more closely with her audience and address issues important to Spaniards directly.
Notable appearances
Among the year’s most memorable moments was her televised address marking the tenth anniversary of the project ‘Histories of Our Cinema.’ In this speech, Letizia showcased not only her strong oratory skills but also her ability to discuss complex topics in accessible language. Her advocacy for inclusivity was evident when she and her daughters used sign language—an act that was widely praised by the public.
The queen also addressed pressing social issues. In her speeches, she spoke about the influence of social media on young people, the challenges of rare diseases, and the importance of caring for the language. This approach made her speeches a subject of discussion not only in traditional media but also across social networks.
Fashion takes a back seat
Although Letizia wasn’t aiming to wow with bold new looks this year, several of her appearances did catch the public’s attention. During international visits and key events, she opted for understated but elegant outfits. A white lace dress in Egypt, a tailored suit with a tie from Sandro, a classic white ensemble for her Vatican visit, an embroidered Carolina Herrera coat in Beijing, and a black gown with a Cartier tiara in Madrid—all became symbols of her evolving style.
At the Atlantida Mallorca Film Fest, the Queen opted for a white linen dress, while at the Princess of Asturias Awards ceremony she wore a black gown with a sheer cape and black diamond earrings. Although 2025 was not marked by bold fashion experiments overall, some of Letizia’s appearances once again drew the attention of fashion commentators.
Image and Influence
Throughout the year, the Queen stuck to a minimalist wardrobe, often repeating favorite pieces and relying on versatile basics. This approach strengthened the sense of closeness and simplicity she conveyed during her public appearances. Spaniards note that Letizia became more relatable to the public, and her words carried more weight than ever before.
In 2025, Queen Letizia demonstrated that a modern monarchy can be not only a symbol of tradition but also an example of openness and dialogue. Her new approach to communication and focus on substance made this year special for the entire royal family.
