Audi has enhanced its vehicles by integrating the Disney+ streaming service into its proprietary multimedia platform. Now, owners of select models can watch Disney movies, series, and cartoons directly on their car screens. The feature is available in 43 countries, including European markets, the US, and several Asian and Oceanian nations. Access requires an active Disney+ subscription, an internet connection, and a myAudi profile.
The system lets users stream content on the central display while the car is parked, or on the front passenger’s screen during travel. This unlocks Disney’s extensive library, including Star Wars, Pixar, Marvel universes, as well as the company’s iconic movies and animated classics. Supported models include the Audi A5, Q5, A6, A6 e-tron, Q6 e-tron, and other vehicles equipped with the latest MMI version and Audi Application Store compatibility.
Technology and entertainment: a new level of comfort
The Disney+ integration is part of Audi’s strategy to develop digital services for drivers and passengers. The company is focusing on expanding in-car features, making journeys not only more convenient but also more engaging. Bringing streaming platforms to standard vehicle systems is one of the automotive industry’s biggest recent trends—and Audi is actively taking part in this race.
Users note that the ability to watch favorite movies and series on the go is especially appreciated during long trips and waiting times. At the same time, safety remains a priority: viewing on the central screen is only possible when the car is stopped, while in motion, video is available exclusively to the passenger.
On Screen: Audi Featured in the Film TRON: Ares
Alongside the launch of Disney+ in its cars, Audi has strengthened its presence in the film industry. In the latest installment of the iconic TRON franchise—TRON: Ares, which premiered in October—two Audi cars take center stage. One is the electric Audi Q8 e-tron, driven by Hasan Minhaj’s character, and the other is a model designed after the legendary Audi Quattro Rallye, created specifically for the shoot.
Greta Lee and Jared Leto star in the film. Audi’s presence in the movie highlights the brand’s ambition to align itself with cutting-edge technology and futuristic narratives. This kind of integration isn’t new for Audi: the brand has previously appeared in Hollywood blockbusters, including I, Robot, which showcased the Audi RSQ concept that foreshadowed the production R8.
International Collaboration and Future Prospects
The partnership between Audi and Disney is an example of how automakers and media companies join forces to create new user experiences. Integrating streaming services into vehicles is becoming standard in the premium segment, and collaborating with major film studios allows brands to connect more closely with audiences and shape a modern image.
Experts note that such projects not only increase customer loyalty but also boost interest in new technologies. In the coming years, we can expect a wider range of supported services and new features related to entertainment and digital services in cars.
Speaking of Audi
Audi is one of Germany’s leading automakers and part of the Volkswagen Group. Founded in 1909, the company has established itself as a producer of innovative and technologically advanced premium cars. Audi actively invests in electric vehicles, digital services, and autonomous driving systems. Its lineup includes classic sedans and SUVs, as well as the fully electric e-tron models. The brand is known for its involvement in motorsport, including rally and endurance racing. The company motto — Vorsprung durch Technik (“Advancement through Technology”) — reflects its commitment to continuous innovation. In recent years, Audi has focused on integrating digital platforms and multimedia services to meet the expectations of today’s drivers and passengers.
