When it comes to Halloween, one name immediately comes to mind. Without exaggeration, Heidi Klum has turned this holiday into her personal brand, and her annual party has become one of the most anticipated social events in the world. The German supermodel has earned the unofficial title of Queen of Halloween, raising the bar for creativity and shock value every year. Her transformations have long gone beyond simple masquerade, becoming true performance art.
This year, the famous #HeidiHalloween celebrates its quarter-century anniversary. Ahead of the event, which will take place in just a couple of weeks, the top model decided to look back. She shared rare photos from her very first party, organized back in 2000. These images are not just nostalgic—they are a documented birth of a cultural tradition that, for 25 years now, has made the world eagerly await the end of October.
In the photos, a young Klum appears in a daring gothic outfit that marked the beginning of her Halloween saga. The look was created in collaboration with designer Marc Bauer. It featured a form-fitting mini dress with a latex corset, a skirt adorned with metal spikes, and vertical tulle ruffles. The punk aesthetic was complemented by spiked bracelets and a choker necklace. The beauty look was equally striking: a jet-black wig styled into two pigtails sticking out to the sides thanks to a wire frame, reminiscent of Pippi Longstocking. Porcelain-white skin, bright red lips, and oversized false eyelashes completed the look of a creepy doll.
From that very moment, the modest party began to turn into a phenomenon. Over the course of 23 events (with a break during the pandemic in 2020 and 2021), dozens of world-famous celebrities have walked its red carpet, from the Hadid sisters and Kim Kardashian to Jennifer Lopez. The guest list is as impressive as the hostess’s own costumes.
Over the years, Heidi has appeared as Princess Fiona, a giant earthworm, her own elderly version, a peacock, Jessica Rabbit, and even cloned herself alongside five lookalikes. Last year, she and her husband showed up as aliens, once again sending the internet into a frenzy. The intrigue is building: how will she surprise the public in 2025? We’ll find out very soon.
