Spain is once again preparing to honor the most outstanding representatives of Generation Z. The third annual GenZ Awards ceremony promises to be one of the year’s key events for young influencers and content creators. This year, the event gains special significance through its partnership with the well-known coffee brand Kaiku Caffè Latte, which will sponsor the main category — “GenZ of the Year 2025.”
The collaboration between the awards and the cold coffee beverage producer feels like a natural fit. Kaiku Caffè Latte has long positioned itself as a brand in tune with youth culture. Their philosophy, expressed through the hashtag #SiempreReady (“Always Ready”), perfectly reflects the dynamic lifestyle of today’s creators. These young people are constantly on the move, keeping up with trends and seeking inspiration from the world around them to share with their audience. In such a fast-paced environment, a quick and quality boost of energy becomes not just a desire, but a necessity.
That is why supporting talents who shape the cultural agenda for millions of their peers has become a natural step for the company. It is about recognizing those who best embody the creativity, determination, and boundless energy of their generation. The spotlight will be on the ‘GenZ of the Year 2025’ category, with five outstanding nominees competing for the title. Among them are Sofía Jamela, Carlos Peger, Carlota Marañón, Marina Barrial, and Roro. Each has already made a name for themselves and gathered a substantial following, but official recognition through this award could be a significant career springboard for them.
The brand emphasizes that just as every person is unique, the choice of drink should suit individual preferences. The Kaiku Caffè Latte range features a variety of options to satisfy any taste. It doesn’t matter what you prioritize—an intense boost of energy, refined flavor, or simply the chance to enjoy a pleasant moment anywhere, anytime. The company expressed hope that its products will help the nominees and their fans stay energized and ready for new achievements.
Representatives of Kaiku Caffè Latte wished all the contenders for the honorary title good luck. They noted their belief in the potential of Generation Z and their pleasure in supporting those who are unafraid to take risks, forge new paths, and inspire others by example. The awards ceremony will reveal which of these young stars rises to the top this year.
