Famous Spanish actress Maria León, a native of Seville, has become the face of the new advertising campaign for the jewelry brand Jose Luis Joyerias. With this, she joins the ranks of renowned Spanish actresses such as Goya Toledo, Juana Acosta, and Cristina Castaño, who have represented the brand at different times. The choice of Maria León confirms the brand’s strategy of partnering with prominent figures in national cinema to promote its most iconic collections.
The new campaign is styled with a cinematic flair, full of mystery and elegance. In the promo shots, Maria León appears in an image reminiscent of heroines from James Bond films. The photoshoot highlights exclusive pieces from the jewelry house’s historical archive, particularly jewels from the Dynasty collection.
The key piece of the collection is a luxurious gorget necklace made of 18-carat white gold. Its design features flat, organically shaped links and two rosettes set with 87 brilliant-cut diamonds. This floral motif is echoed in a double rigid bracelet with 67 diamonds and in earrings adorned with 134 precious stones. Each piece is designed to create a cohesive and striking look.
In addition, the campaign features other iconic pieces of jewelry. These include versatile hoop earrings from the Montecarlo collection, crafted from two-tone gold with textured details. Archival pieces from the Chicago collection, known for its strict architectural lines, were also used. Among them are white gold earrings set with 148 diamonds totaling 3.28 carats and a ring with 97 diamonds weighing 2.4 carats.
The campaign’s visual series is enhanced by still lifes inspired by the atmosphere of luxurious casinos. Against a backdrop of dice and chips, both historic pieces and items from the brand’s classic range are showcased. One example is a round pendant, handcrafted to highlight the natural brilliance of diamonds and the purity of white gold. This strategy allows the company to demonstrate the connection between high jewelry art, fashion, and the world of cinema.
