Victoria Federica de Marichalar y Borbón is steadily establishing herself in the world of influencers. After an unexpected summer breakup with Borja Moreno Oriol, the daughter of Infanta Elena and Jaime de Marichalar seems to be fully focused on her professional development. She has grown more confident in front of television cameras, which sharply contrasts with her demeanor at high-society events. Despite her rising popularity, King Felipe VI’s niece still has one weak spot that hinders her progress as a fashion icon—her discomfort on red carpets. Striking a pose for photographers remains a true challenge for her, as she recently admitted to her own mother.
This telling moment happened at a charity evening in Madrid, where Victoria Federica appeared accompanied by her brother Froilán and Infanta Elena. Clearly worn out by camera flashes and reporters’ questions, she tried to explain her feelings to her mother. She admitted that she feels uneasy simply because she doesn’t know how to speak in public. This candid statement, caught on camera, revealed the insecurity that at times prevents the aristocrat from fully realizing her potential.
Nevertheless, on television she reveals a completely different side of her personality. After her shocking revelations on the program «El Hormiguero» and participating in the popular show «El Desafío», Victoria Federica is set to return to the screen in the project «Emparejados». She will be one of the star guests in the new season of the entertainment show hosted by Joaquín Sánchez and Susana Saborido. The show’s format combines interviews, competitions, games, and plenty of humor. In one preview of the episode featuring Victoria and her best friend Rocío Laffón, a spicy moment was shown. When the host asked about the most famous person who tried to flirt with them, the royal simply smiled mysteriously, while her friend remarked that if she named the person, “it would cause a scandal.”
The director of the program, Javier Ruiz, also spoke about the television ease of Queen Letizia’s niece. He noted that Victoria did not object to any of the proposed formats and boldly answered questions that the team expected her to ignore. Host Joaquín Sánchez added that a dinner held the night before filming helped create a sense of trust. According to him, the guest felt comfortable and was able to share things she would not dare to discuss under other circumstances.
Riding a wave of growing fame, bolstered by news of her participation in the new season of “MasterChef Celebrity,” Victoria Federica’s career as a content creator has received a significant boost. She has been nominated for the Forbes 2025 award. In the accompanying text for her nomination, the magazine highlights her status: fifth in line to the Spanish throne, granddaughter of the honorary kings, and niece of the reigning monarch. The publication poses the rhetorical question of whether anything else is needed to be a high-level influencer and socialite. With an audience of 375,000 Instagram followers, she has entered the group of “strategic players” in the international commercial market who play a key role in building brands and shaping consumer trust. In this ranking, she is listed alongside such giants as Ibai Llanos, María Pombo, and YouTuber Plex.
