The results of the latest supermarket rankings could reshape the shopping routes of millions of Spaniards. With food expenses climbing and inflation lingering, choosing where to shop is no longer just a matter of taste—it’s a survival strategy for the family budget. The new lineup of Spain’s favorite supermarkets reflects not only changes in consumer preferences, but also shifts in the economy and lifestyle.
Leaders and outsiders
This year, the American chain Costco climbed to the top of the ranking, achieving a record 84 out of 100 points. This outcome took many by surprise, as Spaniards have traditionally favored local brands. Yet, Costco managed to outperform even the strongest national players, signaling a change in consumer priorities.
Seven regional chains also made it into the top ten, earning more than 75 points. These include Esclat, Bonpreu, Ametller, Bonàrea, Consum, Plus Fresc and Familia. Their ability to maintain high standards is attributed to their focus on quality, selection, and personalized customer service. Meanwhile, major national chains such as Hipercor and El Corte Inglés scored 79 and 78 points respectively, while Mi Alcampo and Carrefour Express ended up at the bottom of the list with 63 and 61 points.
Shopping habits
Even though Mercadona didn’t take the lead in ratings, it remains the country’s most visited supermarket. Nearly a third of respondents choose it for their regular shopping. Carrefour Hipermercado and Lidl follow, but with a noticeable gap.
The reasons Spaniards choose a supermarket are quite pragmatic. For 34%, proximity to home or work is important; 21% focus on competitive prices, 17% on product quality, and 14% on the variety offered. These figures show that economic factors and convenience are becoming decisive amid rising living costs.
Price trends and spending
The average monthly grocery bill per household now stands at €407. Over the past four years, this amount has risen by 36%, clearly illustrating how much the cost of living in Spain has increased. In this context, the issue of reducing VAT on basic food products from 4% to 0% is becoming increasingly relevant for most households.
Despite rising prices, three out of four Spaniards continue shopping at supermarkets at least once a week. Online shopping has yet to gain widespread popularity—only 8% of respondents prefer this method. Traditional stores remain unmatched, especially when it comes to essential goods.
Product choices
Shoppers most often prefer supermarkets’ own brands, especially for frozen foods and ready meals. However, for ‘special’ items such as alcoholic beverages or soft drinks, Spaniards opt for manufacturer brands. This indicates that even during times of economizing, people are not willing to compromise on quality in certain categories.
The supermarket rankings and shifts in consumer behavior reflect not only the economic situation but also the new values of Spaniards. Attention to detail, the search for good deals, and a demand for quality are becoming key factors when choosing where to shop.
