A unique way to brighten up gloomy evenings has appeared in the Spanish capital. In the very heart of Madrid, near the Teatro Real, unusual gatherings are now regularly held where anyone can try their hand as an artist—without leaving the comfort of a cozy hall or parting with a glass of signature vermouth.
The organizers have blended the atmosphere of a traditional Madrid tavern with a modern take on leisure. At the spacious lounge of the Ocean Drive Madrid hotel, people seeking new experiences and eager to unleash their creativity come together. Artistic experience doesn’t matter here—the only thing that counts is the willingness to experiment and enjoy the process.
Each event is led by a professional artist who guides participants step by step through creating their own work. Inspiration comes not only from the view of the historic Opera Square, but also from the drink itself, which has become a symbol of Madrid’s identity. The atmosphere is relaxed: brushes, paints, light snacks, and of course, the signature Zarro vermouth served to guests.
Creativity without boundaries or age limits
These sessions welcome everyone—from beginners to seasoned painting enthusiasts. Artistic technique isn’t judged here; what matters is boldness and imagination. Each guest leaves with their own painting, not just as a souvenir, but as a reminder of an extraordinary evening in the heart of the Spanish capital.
The participation fee is fixed and includes all necessary materials, a drink, and guidance from an artist. The format has become so popular that tickets for upcoming dates sell out in advance. The organizers have already announced that these events will be held monthly so that more locals and visitors can join this creative movement.
Modern Traditions and New Urban Rituals
The initiative reflects a new urban trend: city dwellers are seeking short yet vibrant events that offer a break from routine and a chance to meet like-minded people. In unpredictable weather, these gatherings are a real lifeline for those who don’t want to stay at home, but also aren’t ready for long walks through rainy streets.
Zarro vermouth, a brand long known beyond Spain, supports the project, aiming to connect the spirit of old Madrid bars with modern city habits. The brand offers both classic and non-alcoholic options, making the events accessible to everyone.
Looking Ahead: Expanding the Format
The organizers are already considering adding new directions—such as ceramics workshops or themed evenings dedicated to different painting styles. But one thing will remain unchanged: the opportunity to spend an evening with interesting people, overlooking one of Madrid’s most beautiful squares, with a glass of authentic vermouth.
While the rain drizzles outside, new traditions continue to emerge in the city center, bringing together art, gastronomy, and lively conversation. And judging by the rush for tickets, this format is set to remain one of the city’s most sought-after entertainments for a long time to come.
