Madrid prepares for senior housing forum
On November 25, Madrid will host the third Senior Living Healthcare Forum, bringing together more than 300 professionals from across the country and Europe. With Spain’s aging population, there is a growing need to rethink approaches to housing and care for the elderly. Participants will discuss the changing demand for modern living formats, as well as new opportunities for investors and developers.
New living formats and growing investor interest
Today’s retirees are increasingly seeking alternatives to traditional nursing homes, preferring spaces that offer independence, support, and comfort. This trend has led to the emergence of new housing models focused on active aging and personalized care. Major investment funds and development companies are showing rising interest in this sector, seeing strong growth potential. Key topics include management strategies, infrastructure development, and improving service quality.
Forum agenda: from architecture to innovation
The event, organized by Planner Exhibitions, promises a packed program. Topics will range from urban planning and sustainable construction, to streamlining management processes and boosting the appeal of senior residences. Special focus will be given to care innovations, medical support, and new standards for quality of life for the elderly.
Among the speakers are representatives from government agencies, leading European companies, and industry associations. In particular, the Director for Elderly and Dependent Citizens of Madrid and the head of ARCO will share their perspectives on the development of the so-called ‘silver economy’ and the challenges facing both the state and businesses.
Senior Housing Market: Trends and Prospects
The forum is supported by major market players, including CBRE, Savills, Ikea Ibérica, and others. The event is expected to attract property owners and managers interested in updating their strategies and seeking new partnerships. According to experts, the sector will see strong growth in the coming years, with professional management becoming a key factor for success.
According to the latest data, in 2024, management companies in Spain generated more than €5.6 billion in turnover, up 6.6% from the previous year. At the same time, three-quarters of all senior care facilities in the country are privately owned, and competition in the market is intensifying. The European Commission notes that the ‘silver economy’ already accounts for a significant share of the continent’s GDP and will continue to gain momentum in the decade ahead.
