In the very heart of Madrid, on the streets of Serrano and Gran Vía, an exhibition has unfolded that promises to be a real event for fans of musicals and fashion. Here, you can see not only the legendary outfits of the ‘Wicked’ heroines, but also unique items brought straight from the film set. The organizers decided not to stick to the usual format: the exhibition blends the atmosphere of a museum with the energy of a fan gallery.
The windows of WOW Concept are awash in green and pink hues — all for the premiere of the film’s second installment, which has already made waves among movie lovers. Visitors can get a close look at Glinda’s magic wand and the famous dress worn by Elphaba, in which Cynthia Erivo brought the enigmatic witch to life. These artifacts are displayed alongside original pieces by students from the Madrid Center for Fashion Design, who, under the guidance of renowned instructors, created their own versions of iconic costumes.
A musical that never grows old
The story of ‘Wicked’ is far more than just another adaptation of a classic. Since its Broadway debut in 2003, the production has gathered millions of fans around the world, with its heroines becoming icons for several generations. The Spanish premiere of the film has only heightened interest in this universe, and the Madrid exhibition is a natural extension of its success.
The exhibition goes far beyond showcasing props. Visitors can trace the evolution of character imagery from L. Frank Baum’s book to modern interpretations. Special attention is given to the friendship between Glinda and Elphaba—a theme that remains relevant today. For design students, participating in the project became an opportunity to showcase their talents and work with real elements of the film industry.
Young talents and the magic of cinema
Organizers emphasize that the exhibition is not only a tribute to a famous story, but also a support for emerging creators. The students’ works offer a fresh perspective on familiar characters: some reimagined classic dresses, others added unexpected details inspired by the magical land of Oz. This approach makes the exhibition dynamic and vibrant, ensuring that each visit is unique.
Guests can not only admire the costumes but also learn more about the process of creating films and musicals. The halls of WOW Concept have a unique atmosphere—fans, designers, and simply curious passersby all come together here. All this turns the exhibition into a focal point for anyone passionate about theatre, cinema, and fashion.
When and where to experience the magic
The exhibition will remain open until January 6, giving both residents and visitors of Madrid time to immerse themselves in the world of ‘Wicked’ and be inspired by the creativity of a new generation. WOW Concept at Serrano, 52 and Gran Via, 18 welcome everyone. Don’t miss the chance to see these legendary costumes and become part of a magical story that has stayed relevant for more than a century.
