Ahead of the main holiday in the Valencian Community, regional authorities have launched a new campaign dedicated to 9 d’Octubre. This time, organizers chose to break with the usual norms and use a form of the Valencian language in the slogan that is not officially recognized by the local language academy. This decision was explained as a way to highlight historical continuity and pay tribute to the centenary of the regional anthem.
Posters with the slogan “Vixca, vixca, vixca” have already appeared on the streets of Valencia—this is exactly how the word appears in the anthem, which was adopted back in 1925. Although modern spelling uses a different form, organizers decided to return to the old version to evoke the region’s roots and traditions. The music for the anthem was composed by José Serrano, and the lyrics were written by poet Maximiliano Thous. Authorities believe this approach helps unite the residents of the region’s three provinces.
This year marks a century since the anthem became the official symbol of Valencia, Alicante, and Castellón. Authorities emphasize that the chosen word has become an integral part of local identity. However, not everyone supports this move: debates over the status of the Valencian language and its distinction from Catalan continue in the region. Some politicians argue that using a nonstandard form is more than just a nod to history—it is part of a struggle with the language academy, which saw its funding cut this year.
The holiday program includes open days at the government building, large-scale fireworks displays in four cities—Valencia, Alicante, Castellón, and Elche—as well as a spectacular drone show at the City of Arts and Sciences on the eve of Saint Dionysius Day. On the day of the celebration itself, the traditional Processó Cívica will take place: the region’s flag will be lowered from the town hall balcony and carried to the Jaime I monument before being returned. Thousands of participants are expected to attend the event.
Organizers promise to do everything possible to ensure all guests feel comfortable. Invitations to official ceremonies have already been sent out. On this day, not only the achievements of government institutions will be recognized, but also those of ordinary people who helped the region during difficult times, such as last year’s flood. Authorities are calling on all residents to unite and take pride in their identity.
Meanwhile, political debates continue. The head of the region sharply criticized Minister of Science and local socialist leader Diana Morant, who supports the dual naming of the language—Valencian/Catalan. According to him, such statements are baffling and do not have the support of most residents.
