The growing importance of the premium segment
In recent years, Spain’s high-end real estate market has shown steady growth and is expanding its influence beyond the country. Madrid is gradually becoming one of the key hubs attracting affluent buyers and investors from around the world. At a specialized forum dedicated to luxury real estate, representatives of leading companies discussed industry trends and the new demands of an international audience.
Strategies and experience of leading players
Javier Basagoiti, head of Inbest Socimi, shared his experience in building an investment portfolio that now exceeds one billion euros. The company launched its activities in 2008, in the midst of the financial crisis, focusing on commercial spaces in the central districts of major cities. This approach helped minimize risks related to urban planning and construction. Among the completed projects was opening the first Apple flagship store in Valencia, which was later sold to a major investor.
Basagoiti noted that the capital of Spain is becoming increasingly recognizable on the global stage, sometimes even surpassing the country itself in fame. This has attracted clients who already own properties in cities like New York or Miami and expect the same level of service. In his opinion, the success of these projects depends on the ability to meet the interests of banks, investors, and end users, as well as the commercial viability of each property.
Personalization and quality as new standards
Julio Iranzo from Avellanar emphasized that in the luxury segment, a personalized approach and technical excellence are especially important. The company specializes in restoring historic buildings in Madrid, the Valencian Community, and on the Costa del Sol, employing methods they describe as ‘jewelry work’ in real estate. According to Iranzo, this approach could be in demand in other regions of the country as well.
Social responsibility and new investment formats
Inbest Socimi is also involved in socially-oriented projects, working together with non-profit organizations. The company acquires apartments priced between 100,000 and 120,000 euros and offers them for rent at affordable rates. Despite lower returns, such initiatives have a significant social impact.
Market risks and prospects
Speaking about the current situation in Madrid, Basagoiti noted the potential overvaluation in certain areas. For example, in the Salamanca district, the price per square meter reaches 30,000 euros, though not every property justifies this price. Nevertheless, he expressed confidence in the city’s continued appeal, emphasizing the importance of selecting the right locations and investment strategies.
The future of luxury real estate in Spain
Participants in the discussion concluded that the premium housing sector in the country is entering a phase of strengthening its position. In the coming years, sustainable development, urban harmony, and human capital will become especially important. The exclusivity of properties will be combined with demands for environmental friendliness and social significance.
