Spain is experiencing a true SUV boom: vehicles in this class have firmly taken over the market and show no signs of slowing down. In 2025, demand for SUVs hit record highs, and buyers’ preferences even surprised seasoned analysts. The reasons for this popularity are clear—a blend of striking design, spacious interiors, and a high driving position that provides a sense of control and safety. Spanish motorists value not only comfort but also versatility: SUVs are equally suitable for city traffic jams and long-distance travel.
Not long ago, SUVs had a reputation for being gas guzzlers, but modern models are breaking that stereotype. Manufacturers have focused on efficiency and eco-friendliness, introducing hybrid and fully electric versions. Now, owning an SUV is not just about status but also a sensible choice for those who care about the environment. In 2025, these vehicles dominate the country’s roads.
Sales leaders
The clear favorite on the Spanish market is the MG ZS, with over 23,000 units sold. Next is the Hyundai Tucson, which attracts buyers with a wide range of engines, including hybrid and plug-in options. The SEAT Arona confidently holds third place, especially popular among city dwellers for its compact size and efficiency.
The Peugeot 2008 keeps pace, offering a stylish design and cutting-edge technology. The Nissan Qashqai, a pioneer of the crossover segment, remains in high demand and holds the fifth spot. The Toyota C-HR and Yaris Cross prove that hybrid technology is more than just a trend—it’s a real alternative to traditional engines. The top ten also includes the Renault Captur, Volkswagen T-Roc, and Kia Sportage, each attracting its own audience thanks to unique features.
Keys to success
Experts note that such impressive results have been achieved thanks to several factors. Firstly, government programs supporting electrification, such as MOVES, have made buying hybrids and electric vehicles more attractive. Secondly, in 2025, regions like Valencia saw sales surge due to car fleet renewal after natural disasters.
In addition, several autonomous communities implemented their own vehicle renewal programs, further boosting demand. As a result, the market returned to pre-pandemic levels, and forecasts for 2026 look optimistic: new car sales are expected to reach 1.3 million units. If the government continues to encourage a switch to eco-friendly transport, this figure could be even higher.
Electric innovations
While traditional crossovers still lead the market, new contenders are emerging on the horizon. MG is preparing to launch the fully electric MGS6 EV, a model set to redefine the family SUV. At nearly 4.7 meters long, it offers a spacious cabin featuring a digital dashboard, a massive touchscreen, and plenty of smart storage solutions. The trunk volume impresses: nearly 500 liters in standard configuration and up to 1,910 liters with the seats folded down.
The technical specs are equally impressive: a 77 kWh battery provides up to 530 kilometers of range, and the top all-wheel-drive version accelerates to 100 km/h in just 5.1 seconds. Fast charging and advanced safety features make the MGS6 EV one of the most anticipated debuts of 2026. The Spanish market is ready for change, and electric vehicles are gradually becoming part of everyday life.
Upcoming Premieres
2026 is shaping up to be a year full of new releases. January will see the arrival of Alfa Romeo Tonale, BMW iX3, and Citroën C5 Aircross. In February they will be joined by Alpine A390, Fiat Grande Panda, and Mercedes-Benz GLC. Spring will bring eagerly awaited updates from Dacia, Jeep, and Toyota, while summer will introduce new models from Kia, Mercedes, and Opel.
In autumn and winter, car enthusiasts can look forward to the premieres of Audi Q7, Volkswagen ID.4, Porsche Cayenne Electric, and other big names. Every month brings new surprises, and competition among manufacturers only intensifies. Spaniards are increasingly choosing eco-friendly and high-tech vehicles, while the SUV segment becomes a true battleground for innovation.
RUSSPAIN notes that MG is a British brand with an almost century-long history that has been rapidly expanding in the European market in recent years. The company focuses on affordable, modern vehicles, with particular attention to electrifying its model range. In Spain, MG has quickly earned consumer trust thanks to its balance of price, quality, and innovation. The brand’s new models regularly appear among top sellers, and the launch of the MGS6 EV could mark a new milestone in its history.
