In 2026, Apple is set to once again surprise fans with its new smartphones. The industry is already abuzz with discussions about the upcoming iPhone 18 Pro and iPhone 18 Pro Max, which promise to be the company’s most advanced devices yet. Rumors of an under-display Face ID system and a front camera hidden in a display cutout are fueling anticipation. These innovations could completely change how people view the design and functionality of Apple’s smartphones.
Early details about the new models are emerging long before the official announcement. Experts and insiders are sharing their forecasts, and users are eager to see what new features these gadgets will offer. In this piece, we’ve gathered the most intriguing information about what Apple is preparing for its next-generation flagships.
Design and Display
Analysts believe the look of the iPhone 18 Pro and Pro Max will remain largely unchanged. However, Apple is planning several noticeable improvements. The biggest upgrade is the adoption of an under-display Face ID system. This will allow Apple to reduce or even completely eliminate the Dynamic Island notch, a hallmark of recent models.
Rumors suggest the front camera will move to a small cutout in the upper left corner of the screen. Display sizes will remain the same: 6.3 inches for the iPhone 18 Pro and 6.9 inches for the Pro Max. Image quality and screen brightness are also expected to improve, while bezels will be even thinner.
Hardware
The new smartphones will feature the Apple A20 Pro chipset, manufactured using TSMC’s 2-nm process. This will deliver not only high performance but also energy efficiency. The camera is set to include a variable aperture, enabling better quality shots in different lighting conditions. Connectivity options will include a proprietary C1X or C2 modem with support for 5G and LTE, as well as the N1 wireless chip compatible with Wi-Fi 7, Bluetooth 6, and Thread.
The rear panel will be made from an updated Ceramic Shield, increasing the device’s durability and making MagSafe wireless charging more convenient. The Camera Control button will become easier to use, and among the new features is the ability to access web pages via satellite internet. This will be especially useful for travelers and those often outside mobile network coverage.
Design changes
According to preliminary information, the iPhone 18 Pro Max will be slightly thicker than its predecessor. The reasons for this decision have not yet been revealed, but it is believed to be due to a larger battery capacity. This move will extend battery life, always one of users’ top priorities.
Apple also plans to update the rear panel design to make wireless charging even easier and more efficient. In addition, the company’s engineers are working to improve water resistance and durability against mechanical damage.
Release date and new devices
The official debut of the iPhone 18 Pro and Pro Max is expected in fall 2026. During the same period, Apple is set to unveil its first foldable smartphone, rumored to feature a unique form factor and a range of exclusive features. More affordable models — the iPhone 18, iPhone 18e, and the second-generation ultra-thin iPhone Air — are expected to hit the market in spring 2027.
Fans of the brand are already speculating about further surprises the company might have in store. Apple is expected to continue expanding its device ecosystem, making products even more integrated and user-friendly.
