Madrid has once again become the epicenter of Spain’s digital universe. Last night, The Music Station concert hall, located in the historic Príncipe Pío train station, hosted the third annual “GenZ Awards 2025” ceremony. Organized by Mediaset España with support from its commercial division Publiespaña, the event has already established itself as the premier platform for recognizing the country’s most outstanding and influential content creators.
The atmosphere before the event was electric. The red carpet transformed into a true runway, shining with stars from the Spanish online world. The evening was hosted by the charismatic Laura Escanes and Huso Jones, who led the ceremony with flair. But even before they took the stage, all eyes were on the special streaming studio. From there, Marina Rivers and Marta Díaz broadcast live, sharing the event’s juiciest details and mingling with guests, setting the tone for the night. Reporters Masi Rodríguez, Iban García, and Adolfo Rodríguez were working on the ground, capturing nominees’ and guests’ first reactions right at the theater entrance.
None of the industry’s key figures dared miss this event. The red carpet saw appearances from Marta Lozano, Teresa Andres, Maria Martin de Posuelo, Roro, Ángela Marmol, Sofia Surfers, Sara Baceiredo, track and field athlete Ana Peleteiro, as well as ByCalitos, Enar Alvarez, Marina Barrial, and Carlos Peger. Each entrance turned into a show of its own, a display of style and individuality that perfectly captures the spirit of the generation these talents represent.
During the gala, awards were presented in fifteen different categories, covering all areas of digital creativity—from fashion and travel to humor and social projects. The highlight was the announcement of the main “GenZ of the Year” winner, along with a special prize from the jury. The “GenZ Awards” were created not just to hand out trophies, but to recognize authenticity, innovation, and creativity—the driving forces of an entire generation shaping Spain’s modern media landscape.
