Cadillac’s sudden entry onto the Formula 1 stage has already started to shift the balance of power in global motorsport. The American manufacturer didn’t just unveil its first race car—it did so on the biggest stage of the year, choosing the Super Bowl halftime for its debut. This move not only captured the attention of millions of viewers but also set a new standard for presentations in the world of motorsport. Now, the conversation is not just about the technical specs of the car, but also about the boldness of a brand that dared to take such an audacious step.
Unlike other newcomers, Cadillac didn’t settle for a standard press conference or a modest online video. The team turned its presentation into a real show, with every detail carefully crafted to create maximum impact. As a result, even those far from the racing world started talking about the new player in Formula 1. This approach could change how motorsport is perceived, making it more accessible to a broad audience.
An American spectacle
Cadillac made no secret of its intention to astonish the public. Weeks before the Super Bowl, the team teased audiences with mysterious trailers and intriguing promotions. Right in the heart of New York, on Times Square, a mysterious smoke-filled capsule appeared, barely revealing the contours of the future car. Mechanics in branded suits worked in front of onlookers, while a countdown on the screen ramped up anticipation.
The new team will be led by experienced drivers Valtteri Bottas and Sergio Pérez, both familiar with Grand Prix victories. For them, this season is a chance to make history by becoming the first drivers to represent Cadillac in Formula 1. Both athletes have already tested the prototype car on the Barcelona track, where the all-black bodywork featuring the brand’s logo on the rear drew everyone’s attention.
Design without compromise
The biggest sensation was the car’s appearance. Cadillac opted for an asymmetrical livery: one side of the car is finished in white and silver, the other entirely black. This striking contrast immediately sparked debate among experts and fans. In an official statement, the team explained: the asymmetry is not just a design move, but a philosophy of balance between determination and ambition, between tradition and innovation.
A promo video aired during the Super Bowl break embraced a cosmic theme. The screen displayed the slogan: “The mission begins now.” This message emphasized that Cadillac is not planning to be just another team in the championship but aims to change the rules of the game. The impressive livery and unconventional presentation have already secured the team a spot in media headlines worldwide.
A test for the newcomers
Entering Formula 1 for Cadillac is a challenge comparable to conquering a new planet. Unlike Audi, which took over Sauber, the Americans are building everything from scratch. This means not only developing the car, but also forming the team, logistics, and infrastructure. During the tests in Barcelona, engineers began collecting data, and in the coming days, they will continue work in Bahrain to prepare for the season opener in Melbourne.
In official comments, team representatives emphasize: the focus is on innovation and boldness. Team principal Graeme Lowdon noted that choosing the Super Bowl for the presentation sets new standards in motorsport. This approach could inspire other teams to adopt more creative solutions and gives fans new experiences from their favorite sport.
Connection to the past
Recently, we already reported on how Formula 1 teams are preparing their cars for the 2026 season and what surprises might await fans during testing. That article took a detailed look at expectations for the new cars and possible surprises engineers and drivers are preparing. If you want to know when and where the key preseason revelations will happen, check out our previous overview — testing schedule is already available to all motorsport fans.
Pride and ambition
Sergio Pérez, who did not attend the show in person, still made his presence felt. On social media, he posted a photo of the new car and expressed his pride in representing America and the Latin American community. For the Mexican driver, this season is not only his return to Formula 1 after leaving Red Bull, but also a chance to become the symbol of a new era for the entire team.
Cadillac, meanwhile, is betting on a blend of driver experience and a fresh perspective on motorsport. The team is confident that unconventional solutions and bold ideas will help them not only make a statement, but truly compete for top positions already in their debut season. Now all that’s left is to wait for the championship to start and see if these expectations are met.
Cadillac is one of the oldest and most recognizable automotive brands in the United States, founded in the early 20th century. Throughout its history, the company has repeatedly symbolized luxury, innovation, and the American spirit. Joining Formula 1 is not just a new chapter for Cadillac—it’s an attempt to prove that tradition and modern technology can go hand in hand. For motorsport, this event could mark the beginning of a new era where showmanship and engineering merge into one.
