Alpine opened its first independently operated showroom in the Madrid region on 22 October 2026 at Avenida de Europa 25 in Pozuelo de Alarcón. The 200-square-metre site can display three cars and runs separately from a Renault dealership.
The Spanish range is on display. The A110 sits alongside the electric A290 hatchback; the electric A390 fastback completes the line-up. Readers following Spain’s electrified-car market can compare the showroom’s range with Galicia registration trends.
The store joins Alpine’s existing commercial centre at Avenida de Burgos 93, making Pozuelo the brand’s second establishment in the Madrid region. The company has also added satellite service points in Alcorcón through RRG and in Leganés with Qualitauto.
Inside, a two-by-four-metre LED screen is paired with a lounge-style customer area for consultations and service-related interactions. Alpine plans to host customer gatherings and corporate events there. Presentations and conferences are also planned, alongside collaborations with business partners.
Dan García, director of Alpine España, described the opening as another step in the brand’s growth strategy in Spain. Alpine’s global sales rose from 4,587 vehicles in 2024 to 10,970 in 2025; the electric A290 accounted for 8,198 registrations that year and became the brand’s best-selling model. In Spain, the A290 starts at €38,700 for the 180-horsepower version, while 220-horsepower variants start at €41,900.
