Exclusive Presentation of Felicitá Collection by Eugenia Martínez de Irujo Held in Madrid. In Spain's capital, Eugenia Martínez de Irujo unveiled the Felicitá capsule collection. The event gathered members of the Alba family and prominent guests. The evening was marked by an atmosphere of celebration and fashion.
A private presentation of the new Felicitá collection, created by Eugenia Martínez de Irujo in collaboration with the brand Antik Batik, took place in Madrid. The evening was held at Le Bistroman Atelier restaurant and became a major event in the city’s social calendar: representatives of the Alba family, friends and renowned guests gathered for the occasion, and Eugenia Martínez de Irujo herself appeared in one of the collection’s key looks.
Among the guests, Tana Rivera, Eugenia’s daughter, and her husband Narcís Rebollo stood out. Tana Rivera’s presence was especially notable against the backdrop of recent news about her partner, Andrés Roca Rey, who is recovering from a serious injury sustained in the arena in Seville. According to ¡HOLA!, she is feeling calmer now, while the matador is undergoing intensive rehabilitation.
Guests and looks
The evening brought together the women of the Casa de Alba: Sofía Palazuelo, Bárbara Mirjan, Brianda Fitz-James and others. All of them chose outfits from the new collection or from Antik Batik’s spring-summer line, highlighting the unity of style and family traditions. Eugenia Martínez de Irujo opted for a long embroidered dress inspired by her own paintings, while Virginia Troconis, wife of Manuel Díaz 'El Cordobés', chose a two-piece set with similar floral embellishments.
Tana Rivera chose a bright, modern look: yellow Eastern-style trousers and a blue jacquard jacket with floral embroidery, completing the ensemble with beige sandals. This choice reflected the spirit of the evening—a blend of tradition and contemporary trends.
The atmosphere of the evening
The gastronomic part of the evening was curated by chef Stephane Del Río, who offered a menu with a French accent adapted to local tastes. The musical accompaniment was provided by the band Poudre Noire. At one point, Eugenia Martínez de Irujo couldn't resist and started dancing on the table, with her circle supporting the festive atmosphere. Special attention was drawn to Bárbara Mirjan, who also joined the dancing, creating an unexpected moment for the guests.
During the evening, Eugenia Martínez de Irujo expressed her gratitude to Antik Batik designer Gabriella Cortese for their collaboration on the collection. According to her, the partnership has been a source of joy and inspiration. Gabriella Cortese, in turn, noted that the Felicitá collection is the embodiment of the joy of life and the artisanal approach that sets the brand apart.
Promotion and interest
Among the guests spotted were Antía de Ron, Marta Urquijo, Grazzia Barreiros, Ricardo de la Torre, Manuela Velasco, Maribel Verdú, Natalia Verbeke, Leticia Dolera, Nuria Gago, Elena Sánchez, Sol Pardo, María G. de Jaime with her husband Tomás Páramo, Laura Vecino, Helena and Lucía Cuesta, Natalia López, Saray Luis Martín, and Cup of Couple. All of them wore outfits from the new collection, highlighting its relevance for the social scene.
The day before, the capsule collection was presented at Lorenzo Castillo's house for the press and influencers. There, guests were able to appreciate the quality of the fabrics and the handcrafted embroidery inspired by the works of Eugenia Martínez de Irujo. The presentation concluded with a gathering at El Corte Inglés on Serrano Street—the only physical retail point for the collection in the world—where visitors could meet the creators in person and purchase items. Such events are becoming increasingly popular in Madrid, as evidenced by the growing interest in other cultural happenings, such as the exhibition in Barcelona about the Sagrada Familia.
According to ¡HOLA!, all the guests chose pieces from the Felicitá collection for the evening, clearly demonstrating the popularity of handmade items and boho-chic style among the Spanish elite. The collection is already available at the Antik Batik store and El Corte Inglés on Serrano.
