Antena 3 dominated Spanish television on Sunday, leading every major time slot. Its prime-time lineup began with the debut of El Secreto, which drew a 12.5% share and an average of 1.1 million viewers. It was the most-watched fiction premiere on private channels in more than a year. Una nueva vida followed with a new personal best, reaching a 16.2% share and beating its closest competitors by more than 10 points.
The strong results continued throughout the day. Antena 3 finished with a 10.9% total daily audience share, 4.5 points ahead of its nearest private rival and 1.2 points above the public broadcaster. The channel led during sobremesa (16.3%), afternoon (9.2%) and late night (13.9%), making it the most-watched channel across the schedule.
News was a basic part of this performance. Antena 3 Noticias 1 Fin de Semana led the midday news with an average of 1.9 million viewers and a 20.7% share, outpacing its nearest competitors by 12.8 and 8.3 points. In the evening, Antena 3 Noticias 2, anchored by Matías Prats and Mónica Carrillo, stayed ahead with 1.3 million viewers and a 13.6% share.
Entertainment also played a major role. La ruleta de la suerte, hosted by Jorge Fernández and Laura Moure, ended the week undefeated with a 17.7% share and an average of 1.3 million viewers. The show captured the 'minuto de oro', the most-watched minute of the day. The Multicine film Una rosa para su tumba led its slot with 1.1 million viewers and a 12.1% share, while Juicio a la verdad kept Antena 3 ahead in the afternoon with a 9.5% share.
Atresmedia, the parent company, consolidated its lead with a 23.1% share, outperforming its basic competitor by 2.3 points despite having one fewer channel. laSexta also launched the new season of Salvados with Gonzo on a strong note, leading its slot and beating its direct rival. The two-part special on Rita Barberá drew an average of 595,000 viewers, with each segment attracting more than a million unique viewers.
Antena 3’s programming is winning individual time slots and drawing strong audience engagement. Its popular fiction sits alongside news and entertainment programming that other channels have not matched. This contrasts with the more mixed results elsewhere in Spanish media, such as recent sports coverage.
Antena 3’s Sunday results reflect a long-term investment in content that connects with viewers. Its record-breaking premieres and strength in news and entertainment point to a shift in Spanish television. For competitors, the gap is now wider. The weekend’s numbers make clear who is setting the pace in Spanish broadcasting.
