BYD’s Great Tang SUV delivered 40,222 units in its first three months on sale in China, after attracting more than 150,000 pre-orders. More than 30,000 orders came in during the first 24 hours of reservations, before sales officially began in China. The launch tested demand for a giant electric SUV.
The Great Tang cleared 10,000 sales in each of its first three months, with September deliveries reaching 13,010. Its running total now stands at 40,222 units, putting the model in rare company among large SUVs in China. Industry publications say this was the third consecutive month with sales above 10,000, a sign its momentum is holding.
The Great Tang launched in China in mid-June 2026 and is available as a fully electric vehicle or a plug-in hybrid. Its size is part of the appeal: it measures 5.263 meters long and nearly 2 meters wide, with a 3.13-meter wheelbase. BYD’s biggest SUV yet, it also overshadows rivals such as the KIA EV9 and Hyundai IONIQ 9. Its seven-seat layout (2+2+3) and upscale features place it at the top end of the electric SUV market.
Buyers can choose a fully electric or plug-in hybrid version. The base EV starts at 239,900 yuan (about €31,930) and uses BYD’s second-generation Blade battery, with a capacity of 105 kWh. The Flagship EV has a 130 kWh battery, offers up to 950 km of range on the Chinese CLTC cycle and starts at 269,900 yuan (around €35,920). BYD says its 1,000 V system can charge the battery from 10% to 70% in five minutes and to 97% in nine minutes under suitable conditions. Several automotive industry sources note that these figures come from BYD and have not been independently tested in laboratories.
China’s SUV buyers are accustomed to paying much more for a vehicle of this size and technological level. The Great Tang’s scale and aggressive pricing have found an audience, while its features add to the appeal. Its debut at the Beijing Auto Show and rollout across China show that demand for large electrified family vehicles extends beyond the West.
Autonews Gasgoo reported that BYD sold 463,561 vehicles worldwide in September 2026. Exports of passenger cars and pickups rose 153.9% year on year to 179,877 units. Despite the Great Tang’s success, BYD’s overall sales for the first nine months of 2026 remained 3.94% below the previous year’s level, reflecting continued challenges in the domestic market.
BYD Executive Vice President Stella Li has confirmed that the Great Tang will enter international markets, including Europe, in late 2026 or early 2027. European pricing and specifications have not yet been announced, but the SUV’s performance at home has raised expectations for its arrival.
The 950 km range figure is based on China’s CLTC standard, which tends to be more generous than European tests. Buyers in Spain and elsewhere should expect a lower official range once the model is certified for the EU. Even so, the Great Tang’s sales run in China is hard to ignore as more European drivers seek electric SUVs with ample space and fast charging.
The Great Tang’s rapid rise comes as Spain’s used-car market cools, as reported earlier. Buyers are looking beyond low prices, with innovation shaping interest in range and room for the whole family.
BYD has turned its biggest and most advanced SUV into a volume hit in China, positioning the brand to challenge established automakers worldwide. If the Great Tang can replicate even part of its success in China in Europe, legacy automakers may have to rethink their position in the segment.
