BYD’s Great Tang SUV has shaken up the market, racking up over 150,000 pre-orders and delivering 40,222 units in just three months. The 5.2-meter flagship, starting at €31,920, is set to hit Europe by 2026, taking aim at established brands with its size and tech.
BYD’s Great Tang SUV didn’t just open for reservations—it set off a stampede. More than 30,000 orders landed in the first 24 hours. That early rush barely scratched the surface. By the time sales officially kicked off in China, pre-orders had already blown past 150,000. The launch quickly turned into a test of how much demand a giant electric SUV could really draw.
Three months in, the numbers tell the story. The Great Tang has cleared 10,000 sales every month, with September alone seeing 13,010 deliveries. The running total now sits at 40,222 units. That puts the Great Tang in rare company for large SUVs in China. Independent industry publications confirm this is the third straight month with sales topping 10,000, showing the model’s momentum isn’t slowing down.
The Great Tang was launched in China in mid-June 2026 and is available in both fully electric and plug-in hybrid versions, broadening its appeal among large SUV buyers.
Size is part of the draw. The Great Tang stretches 5.263 meters long and nearly 2 meters wide, with a wheelbase of 3.13 meters. It’s BYD’s biggest SUV yet, and it even overshadows rivals like the KIA EV9 and Hyundai IONIQ 9. Inside, the seven-seat layout (2+2+3) and upscale features make it clear BYD wants to own the top end of the electric SUV market. Sector analysts have confirmed these specs and seating details in several independent reports.
Buyers can pick between a fully electric or a plug-in hybrid version. The base EV starts at 239,900 yuan (about €31,930) and comes with BYD’s second-generation Blade battery, packing 105 kWh. The Flagship EV steps up to a 130 kWh battery, promising up to 950 km of range on the Chinese CLTC cycle, and starts at 269,900 yuan (around €35,920). Charging is another headline: BYD says its 1,000 V system can take the battery from 10% to 70% in just five minutes, and up to 97% in nine minutes if conditions are right. Several automotive industry sources point out these charging times are BYD’s own claims and haven’t been independently tested in labs yet.
China’s SUV buyers are used to paying much more for this kind of size and tech. The Great Tang’s mix of scale, features, and aggressive pricing has struck a nerve. Its debut at the Beijing Auto Show and the rollout across China have shown that the appetite for big, electrified family vehicles isn’t just a Western trend.
In September 2026, BYD sold a total of 463,561 vehicles worldwide, with exports of passenger cars and pickups increasing by 153.9% year-on-year to 179,877 units. Despite the success of the Great Tang, BYD's overall sales for the first nine months of 2026 remained 3.94% below the previous year's level, reflecting ongoing challenges in the domestic market.
BYD isn’t stopping at China. Executive Vice President Stella Li has confirmed the Great Tang will head to international markets, including Europe, with a launch window set for late 2026 or early 2027. European pricing and specs are still under wraps, but BYD’s track record at home means the SUV will arrive with plenty of buzz and high expectations.
There’s a catch with the range: the 950 km figure is based on the Chinese CLTC standard, which tends to be more generous than European tests. Buyers in Spain and elsewhere should expect a lower official range once the model is certified for the EU. Even so, BYD’s sales run in China is hard to ignore, especially as more European drivers look for electric SUVs that offer real space and fast charging.
The Great Tang’s rapid rise comes as Spain’s used car market cools off, as reported earlier. Buyers are shifting focus. They want more than just a low price—they’re after innovation, range, and room for the whole family.
BYD has managed to turn its biggest, most advanced SUV into a volume hit in China. That’s a clear sign the brand is ready to take on established names worldwide. If the Great Tang can pull off even a slice of its Chinese success in Europe, legacy automakers will have to rethink their hold on the segment. The next two years will show if BYD’s formula—big, bold, and packed with tech—can shake up the European SUV market the way it has in China.
