Geely E2 arrives in Spain starting at 13,990 euros, offering five-star Euro NCAP safety. The Madrid launch targets established brands and aims to make electric cars more accessible.
Geely Auto has introduced its new E2 electric car in Spain, unveiling the model at Madrid’s Teatro Capitol on Gran Vía. With a starting price of 13,990 euros for the E2 PRO, Geely is taking direct aim at both established automakers and other Chinese brands, making the E2 one of the most affordable electric vehicles currently available in Spain.
Price isn’t the only thing Geely is betting on. The E2 comes with five-star Euro NCAP safety ratings under the 2026 protocols, a WLTP urban range of up to 497 kilometers, and a set of technology and comfort features that are unusual at this price. The car measures 4.13 meters but manages to fit five real seats inside, with an 85% space utilization rate. Geely is targeting city drivers who want practicality and up-to-date tech without paying a premium.
According to independent Euro NCAP tests, the Geely E2 achieved scores of 79% for adult occupant protection, 72% for child occupant, 86% for vulnerable road users, and 95% for safety assist systems under the 2026 protocols.
Geely’s Spanish lineup now includes three models: the E2, Starray EM-i, and Geely E5. The company has already opened 50 sales and service points across Spain and plans to reach 80 by the end of 2026. As reported earlier, Chinese brands are stepping up their presence in Spain and Europe, pushing established carmakers to rethink their pricing and technology.
Li Lei, Managing Director of Geely Auto España, made the company’s goals clear at the Madrid launch: “With the Geely E2 we are taking a major step in our strategy for Spain. We want electric mobility to be accessible to more drivers, without sacrificing technology, safety, space or driving pleasure.” The E2 is available in PRO, PRO+, and MAX+ versions, each with different battery, range, and equipment options.
According to Xinhua and other leading industry sources, Geely’s E2 is the third electric model the brand has launched in Spain in less than six months, following the Starray EM-i and Geely E5. This rapid rollout is part of Geely’s broader strategy to accelerate its presence in the Spanish EV market, with plans to expand its sales and service network from 50 to 80 locations by the end of 2026.
Early buyers who reserved the E2 with a 500 euro deposit will get an extra 500 euro discount. Additional incentives are available for the PRO+ and MAX+ trims. All launch prices include commercial offers and the Plan Auto+ scheme: the E2 PRO+ is priced at 16,485 euros, and the E2 MAX+ at 18,485 euros for mainland Spain and the Balearic Islands. The E2 also comes with the Geely Care+ program, which covers eight years or 200,000 kilometers of warranty for both the car and battery, three years of 24/7 roadside assistance, and two years of free 4G connectivity.
The E2 is built on a new rear-wheel-drive electric platform, with independent multi-link rear suspension and the Flyme Auto multimedia system featuring a 14.6-inch central display. This mix of hardware and software is aimed at buyers who expect more than just basic electric transport.
Geely’s launch comes as the Spanish EV market is shifting, with buyers looking for better value and stronger aftersales support. The company’s rapid expansion of sales points and focus on warranty and connectivity are meant to address concerns about the long-term commitment of Chinese brands. As the E2 arrives in showrooms, the question is whether Spanish drivers will take a chance on a new brand that promises more for less, or if loyalty to established names will slow its progress.
With its low pricing and full feature set, the E2 puts pressure on competitors, especially since its safety and range match or beat more expensive models. The Madrid launch is more than a product reveal; it signals Geely’s intent to compete head-on. If the company can deliver on quality and support, the E2 could set a new standard for affordable electric cars in Spain. The next few months will show whether Geely’s approach changes the market or sparks a new round of competition among electric car makers.
