Geely Auto has introduced its new E2 electric car in Spain, unveiling the model at Madrid’s Teatro Capitol on Gran Vía. Starting at 13,990 euros for the E2 PRO, the E2 is positioned against established automakers and other Chinese brands, making it one of the most affordable electric vehicles currently available in Spain.
Geely is selling more than a low price. Under the 2026 protocols, the E2 received a five-star Euro NCAP safety rating and offers a WLTP urban range of up to 497 kilometers. It also has technology and comfort features unusual at this price. The car measures 4.13 meters and seats five, with an 85% space utilization rate. Geely is targeting city drivers who want practicality and up-to-date technology without paying a premium.
Independent Euro NCAP tests under the 2026 protocols gave the Geely E2 scores of 79% for adult occupant protection and 72% for child occupant protection. It scored 86% for vulnerable road users and 95% for safety assist systems.
The E2 joins two models in Geely’s Spanish lineup: Starray EM-i and Geely E5. The company has opened 50 sales and service points across Spain and plans to reach 80 by the end of 2026. As reported earlier, Chinese brands are expanding across Spain and Europe, pushing established carmakers to rethink their pricing and technology.
At the Madrid launch, Li Lei, Managing Director of Geely Auto España, outlined the company’s goals: “With the Geely E2 we are taking a major step in our strategy for Spain. We want electric mobility to be accessible to more drivers, without sacrificing technology, safety, space or driving pleasure.” Buyers can choose from PRO, PRO+, and MAX+ versions, with different battery, range, and equipment options.
Information from Xinhua and other leading industry sources, the E2 is Geely’s third electric model launched in Spain in less than six months, following the Starray EM-i and Geely E5. The rapid rollout is part of Geely’s broader plan to expand in the Spanish EV market, including growing its sales and service network from 50 to 80 locations by the end of 2026.
Early buyers who reserved the E2 with a 500 euro deposit will receive an extra 500 euro discount. Additional incentives are available for the PRO+ and MAX+ trims. All launch prices include commercial offers and the Plan Auto+ scheme: the E2 PRO+ costs 16,485 euros, while the E2 MAX+ costs 18,485 euros in mainland Spain and the Balearic Islands. The E2 also comes with the Geely Care+ program, which covers eight years or 200,000 kilometers of warranty for both the car and battery, three years of 24/7 roadside assistance, and two years of free 4G connectivity.
The E2 is built on a new rear-wheel-lead electric platform with independent multi-link rear suspension. Its Flyme Auto multimedia system features a 14.6-inch central display, adding to a package aimed at buyers who expect more than basic electric transport.
Geely’s launch comes as the Spanish EV market shifts, with buyers seeking better value and stronger aftersales support. The company’s expanding sales network and focus on warranty and connectivity are meant to address concerns about the long-term commitment of Chinese brands. As the E2 arrives in showrooms, Spanish drivers will weigh a new brand’s promise of more for less against loyalty to established names.
With its pricing and features, the E2 puts pressure on competitors, particularly as its safety ratings and range match or exceed those of more expensive models. The Madrid launch signals Geely’s intent to compete directly. The company’s quality and support will be tested as it expands its Spanish sales network, with a target of 80 locations by the end of 2026. That expansion will unfold amid a new round of competition among electric car makers.
