Geely Auto is giving away one E2 MAX plus electric car, valued at 27,490 euros, as the headline prize for fans in Spain during Shakira’s Madrid tour. The campaign runs until October 2026 and is part of the brand’s effort to raise its profile in Spain’s electric car market.
Anyone can enter by registering through a special landing page. QR codes are available across Macondo Park and in Live Nation’s newsletter. A notary will oversee the selection of the winner and ten alternates. The prize is a rose-colored E2 with floral designs inspired by Macondo Park. It sits in the central plaza, where concert crowds and passersby can see it. Euronews describes Shakira’s Madrid residency as the only European stop on her ‘Las Mujeres Ya No Lloran World Tour’. The 12 concerts are scheduled from 18 September to 11 October 2026.
Geely’s campaign goes beyond the raffle, bringing the brand into the ‘Las Mujeres Ya No Lloran World Tour’ experience. Fans have four ways to take part. At any of Geely’s 50 sales points in Spain, visitors can record a short performance using a custom electric guitar. They can also follow a few steps on social media before test-driving the new E2. On Instagram and TikTok, fans can interact with Geely Auto España’s official accounts and tag friends. Following the instructions gives them a chance to win exclusive experiences.
The “Snap The New Rhythm” campaign sends nearly 50 personalized Geely cars around Madrid. Spot one, take a photo or video, then post it with #GEELYxLMYNL for a chance to win one of twelve special experiences for two. The campaign also features carpool karaoke in a Geely E2, hosted by Xuso Jones, Violeta Mangriñán, Sofía Suescun and Sergio Bolaños. They’ll show fans how to win concert perks, including transport and access to Geely’s interactive spaces at the venue.
Information from OKDIARIO and other independent sources, Geely’s E2 is a fully electric compact car with a 47 kWh battery. It offers up to 345 km of range in mixed driving and up to 497 km in city conditions. The car’s technical features and the promotional campaign fit into Geely’s broader effort to build its presence in Spain’s growing electric vehicle market.
At Macondo Park, attendees can try body marbling makeup and get temporary tattoos. They can also generate thermal images of their dance moves. The V2L system in Geely’s E5 and Starray EM-i models powers these activities. Geely’s “See the World in Full” motto runs through the event, linking the energy of Shakira’s tour with electric driving.
The E2 MAX plus is presented as an accessible entry into electric cars. It is built on the GEA platform and uses 85% of its interior space. The design has rounded lines and a front that resembles a smile. The Flyme Auto digital system includes a 14.6-inch HD touchscreen, wireless Apple CarPlay and Android Auto. It also has voice and touch controls, Bluetooth and 4G. The car holds a five-star Euro NCAP rating under the 2026 protocol.
Winners will collect their car at the Geely dealership closest to home, from among the company’s 50 Spanish locations. The campaign runs until October 2026. Geely is working to maintain its visibility as Spain’s electric car market grows. Earlier reports said the company’s E2 and E5 models had climbed Spain’s electric car rankings.
Geely’s campaign pairs pop culture with interactive technology and a major prize to attract young Spanish drivers. By linking its brand to Shakira’s tour and offering fan experiences, the company is inserting itself into Madrid’s music event. The approach could reshape how car brands compete for attention in Spain’s fast-changing mobility market.
