‘Horizonte’ ended its latest season with historic results, setting new audience-share and viewership benchmarks for Cuatro. Led by Iker Jiménez and Carmen Porter, the program went into the summer break as the channel’s most-watched show. Its access prime time and prime time editions both beat every record set since its 2020 debut.
Since launching its access prime time slot on January 26, ‘Horizonte’ has averaged a 7.8% share and 953,000 viewers, ahead of its basic rival’s 6.5% share over the same period. The show has performed especially well among viewers aged 45 to 54 (8.2%) and 55 to 64 (10.4%). Regional shares have climbed higher in Asturias (12.4%), Castilla-La Mancha (11.7%) and the Balearic Islands (10.3%). June brought the highest monthly share, at 9.2%, and a record 3.2-point lead over competitors. The June 22 broadcast set a season high, drawing 1,338,000 viewers and an 11.6% share.
Prime time editions of ‘Horizonte’ have also hit new highs, averaging a 9.6% share and 671,000 viewers. That is the show’s best share ever and its second-highest audience since launch. Every prime time episode this season has beaten its direct competitor, doubling the rival’s 4.6% share and opening a 5-point lead, the largest in the program’s history. The show is particularly popular among viewers aged 55 to 64 (12%) and 45 to 54 (11.3%), leading all channels in both groups. ‘Horizonte’ has a 14.8% share in the Balearic Islands, with similarly strong results in Asturias (13.1%), Castilla-La Mancha (15.9%) and several other regions. June also brought the highest monthly prime time viewership, peaking at 786,000, while the June 4 episode was the season’s most-watched, with 1,027,000 viewers.
October audience figures show that the programme continued to draw large audiences after the summer break. On October 19, ‘Horizonte’ recorded a 12.2% share and an average of 1.5 million viewers in Cuatro’s access prime time, with a reported reach of 3.709 million unique viewers. El Confidencial called it the programme’s second-best historical result. The next day, the show averaged 10.8% and 1,334,000 viewers while competing with a Champions League match. It was the second option across all channels in its basic broadcast segment, with reported viewer loyalty of 42%.
The figures also put ‘Horizonte’ in an ongoing contest with La 1’s ‘La Revuelta’, hosted by David Broncano. On October 1, ‘Horizonte’ registered a 13.8% share and 1.63 million viewers, compared with 12% and 1.411 million for ‘La Revuelta’. During the programmes’ direct overlap, the figures were 14.2% to 11.8%. On October 21, El Periódico reported that both programmes averaged 1,223,000 viewers, though their shares differed: 10.9% for ‘Horizonte’ and 10.1% for ‘La Revuelta’. The separate ‘Horizonte: Express’ segment drew 696,000 viewers and a 5.7% share. These later results offer another measure of the show’s performance beyond the season figures.
With Jiménez and Porter stepping away for the summer, ‘Horizonte’ will continue airing next week, with Beatriz Talegón and Paco Pérez Caballero temporarily hosting. The show’s steady growth and strength among basic demographics reflect a broader trend: Spanish television programs are using regional strengths and targeted content to build audience loyalty. A similar strategy plays out in other sectors. Recent MotoGP qualifying in Assen saw unexpected shifts reshape the competitive field, alongside strong performances. Details are available in the report on Jorge Martín’s pole position and Aprilia’s dominance.
Cuatro is one of Spain’s major free-to-air television channels, known for current affairs coverage alongside documentaries and investigative programming. ‘Horizonte’ has become a flagship show, particularly for its ability to attract viewers in traditionally competitive time slots. Its results this season show how adapting content to regional preferences and demographic trends can help draw audiences, a strategy increasingly used across Spanish media. As the television field evolves, the figures point to the continuing relevance of linear broadcasting in Spain, even as digital platforms grow.
