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La 1 leads Spain’s TV ratings with National Day parade

Richard Reid Editor RUSSPAIN.com

Post by Richard Reid

La 1 leads Spain’s TV ratings with National Day parade RUSSPAIN.com © russpain.com
La 1 leads Spain’s TV ratings with National Day parade © russpain.com

RTVE says the parade averaged 2,722,000 viewers and a 50.5% share, while the wider special averaged 2,254,000 with a 47.5% share. La 1 led the day with 15.2%.

At 11:00 on Monday 12 October, the parade moved along Madrid’s Paseo del Prado toward Plaza de Colón. La 1’s live broadcast drew the day’s largest television audience, according to RTVE.

The parade averaged 2,722,000 viewers and a 50.5% share. RTVE’s wider special coverage on La 1 and Canal 24 Horas averaged 2,254,000 viewers with a 47.5% share. The parade’s audience share was its highest since 2004, while its average audience was the largest since 2017.

RTVE put the route at 1,540 metres, from the Carlos V roundabout near Atocha to Plaza de Colón along Paseo del Prado. The ceremony lasted about two hours. King Felipe VI and Queen Letizia presided over the Armed Forces event, accompanied by Princess Leonor and Infanta Sofía.

The parade involved 4,380 members of the armed forces, police, the Civil Guard and civilian services, alongside 82 aircraft and 183 vehicles.

RTVE

RTVE began its special coverage at 10:00 on La 1 and Canal 24 Horas. From 11:00, the parade also aired on RTVE Play and RTVE Noticias. RTVE carried it on the corporation’s news social-media channels as well.

The ratings strength carried into La 1’s morning schedule. ‘Mañaneros 360’ averaged 1,445,000 viewers and posted a 21.6% share.

‘La Hora de La 1’ won its time slot with a 24.9% share and an average audience of 372,000. La 1’s morning segment recorded a 35.7% share, RTVE said.

The channel’s Telediario averaged 1,659,000 viewers and recorded an 18.3% share. Across the full day, La 1 led Spanish television with a 15.2% share.

RTVE’s account of the parade listed 3,850 men and 530 women among the 4,380 participants. The broadcaster also described the event as taking place amid calls for elections and the migration crisis in Ceuta.

RTVE

RTVE had previewed preparations for the Madrid ceremony. Its Monday coverage included the parade and the surrounding morning programming, with the live broadcast starting at 11:00.

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