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Madrid Puts Its Audiovisual Ambition on Display

Madrid Puts Its Audiovisual Ambition on Display RUSSPAIN.com © russpain.com
Madrid Puts Its Audiovisual Ambition on Display © russpain.com
The sixth Iberseries & Platino Industria will bring the screen industry to Madrid from 29 September to 2 October. Isabel Díaz Ayuso is using the event to promote the city as an audiovisual capital, with Mexico as the guest country.

The sixth Iberseries & Platino Industria will bring creators and industry professionals to Madrid from 29 September to 2 October 2026, with its basic programme at Matadero Madrid. The opening event took place at Teatros del Canal on 28 September. Isabel Díaz Ayuso is using the gathering to call Madrid the sector's "capital indiscutible audiovisual".

The political message is clear: Madrid is being presented as more than a venue for the gathering, as a place where talent and chance meet. Four days of project presentations and creator experiences will put that claim to the test, while new alliances take shape across the audiovisual industries of Ibero-America and Europe. EFE reports that the 2026 programme involves 54 countries. It also includes more than 1,500 companies and 230 speakers.

The programme pairs work with ceremony. New projects will move forward, creators will discuss their experiences, and agreements will be signed during the event. That mix explains why the regional government is placing Madrid at the centre of its public message. Variety and The Hollywood Reporter identify AI and microdramas as major discussion topics, alongside adaptations and new financing models.

Matadero Madrid will host producers and creators, as well as platforms, broadcasters, distributors and investors, giving them a shared place to meet. The projects and alliances have not been named, but both will feature on the agenda. Participants will come from Europe and Latin America, with others travelling from the United States.

Mexico is the guest country of the 2026 edition. EFE reports that around 100 projects were selected from roughly 1,000 applications, reflecting the forum's role as a development and industry platform. Madrid's wider public agenda has also included disputes over housing and the pressure surrounding them, as shown in an earlier Madrid report. This event has a different focus: the regional president is presenting cultural and industrial activity as a reason to look toward the capital. EGEDA and Fundación Secuoya are organising the event. FIPCA is taking part, with support from Madrid Film Office and Madrid Film Region.

Ayuso's intervention gives the gathering its institutional frame. By calling Madrid the "capital indiscutible audiovisual", she ties the city's identity to an international professional forum, not to one production or announcement. The event will showcase projects and make room for alliances. No completed deal is identified; agreements are due to be signed during the meeting.

Iberseries & Platino Industria is a forum where participants make contacts, share plans and exchange experience. It does not establish that every announced project has entered production. The event brings the sector together at Matadero Madrid, giving creators and industry representatives a place to advance their work. Screen Daily and other industry publications describe the gathering as part of the Spanish- and Portuguese-language audiovisual environment that connects Ibero-America with Europe.

The sixth edition spans Ibero-America and Europe, with Ayuso providing the political endorsement. The gathering offers a showcase for Madrid's audiovisual position. The Hollywood Reporter has also described the city's broader growth as a filming and production centre, providing an industrial backdrop to the political presentation.

Richard Reid RUSSPAIN.com
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Richard Reid

Richard Reid is the News Editor at RUSSPAIN.COM. He oversees editorial standards, source review and corrections and writes across general news, including politics, economics and social affairs.