Zara launches limited children’s collection with Caramel London: success following Marta Ortega’s appearance. Zara has unveiled a collaborative collection with Caramel London. The main highlight is a pink children's gabardine coat, worn by Marta Ortega. Price — €35.95, available exclusively in the Kids section.
In Spain, a new collaboration between Zara and the British brand Caramel London is sparking discussion, unexpectedly drawing attention to children's clothing. The key event was the appearance of Marta Ortega — Chairwoman of the Inditex board — in a pink children's gabardine from this limited collection. The model, originally intended for girls, quickly became highly coveted not only among parents but also among adult fans of the brand.
The Caramel London x Zara collection was officially launched on June 3 and stood out immediately with its approach to children's fashion. Caramel London founder Eva Karayiannis is known for her focus on fabric quality and functionality, and collaborating with Zara's designers allowed for pieces that showcase the signature style of both brands. In the women's line, a similar gabardine is offered in khaki, but it was the children's version in a strawberry shade that took center stage after Marta Ortega wore it at the presentation.
The main features of this gabardine are its elegant cut, butterfly collar, contrasting buttons, and thoughtful details, including an inner label for a name. Sizes go up to age 14, so adults with a small size can wear children's items. The price is €35.95, making the piece accessible to a wide audience. According to RUSSPAIN, the practice of adults buying from children's collections isn't new, but Marta Ortega's public appearance made this trend noticeable.
At the London event, Marta Ortega completed her look with a fine camel jumper, a white blouse, and a floral skirt from the women's section of the collection. This choice highlights Zara's strategy to broaden its audience and experiment with collaboration formats. In recent years, the brand has actively partnered with renowned designers and artists, including recent projects with John Galliano and Bad Bunny, reinforcing its commitment to globalization and renewing its image.
Interestingly, such unexpected decisions in fashion often spark discussion not only within the industry but also among the wider public. For example, in another sphere of show business, changes in the personal lives of celebrities also cause a stir—such as with Carlos Orellana, who, after leaving public life, took up a new venture in the Basque Country (details here).
For reference: Inditex is the world’s largest clothing retailer, owning brands such as Zara, Massimo Dutti, Pull&Bear, and others. Caramel London is a British label specializing in children’s and women’s clothing with an emphasis on classic style and quality. Joint collections allow Zara to respond quickly to trends and expand its range, and the appearance of company top managers in new designs often acts as a catalyst for demand. In Spain, such collaborations are perceived as a signal of changing fashion directions and an opportunity for customers to acquire designer items at an affordable price.
