From tax incentives to production infrastructure, Mexico is at the heart of Iberseries & Platino Industria 2026. The country is using the Madrid event to make its case to international producers.
From 29 September to 2 October 2026, Madrid will host the sixth edition of Iberseries & Platino Industria. Mexico is the featured country.
The event's organisers are putting the country forward as a location for fiction and non-fiction production. Guillermo Saldaña of the Mexico City Film Commission delivered the clearest version of that pitch.
His phrase was blunt: "Producir en México está chingón". He said it during the discussion titled 'México, país en foco'. It was not a slogan prepared for a brochure.
Mexico’s delegation at Iberseries & Platino Industria 2026 is reported to exceed 120 professionals, making it the second-largest national delegation after Spain.
Adriana Castillo moderated the session. She asked Saldaña why producers should choose Mexico. His answer came quickly: "Porque está chingón".
That exchange sharpened the festival's wider message. Mexico wants producers to look at its ability to host scripted projects and non-fiction work.
Madrid is the setting for that pitch. EGEDA and Fundación Secuoya organise the event with support from Madrid's audiovisual institutions. Professionals from across the Ibero-American audiovisual industry are expected to attend.
Trade coverage reports that the Mexican delegation exceeds 120 professionals. Only Spain's delegation is larger.
IMCINE is expected to present EFICA, Mexico’s new audiovisual tax incentive, as part of the country’s offer to international producers. The measure is being positioned alongside infrastructure, technical talent and established international links rather than as a standalone benefit.
The festival is presenting a position, not announcing completed productions. The available material does not say that a particular series or film has been approved or moved to Mexico. It also gives no individual production budgets or confirmed shoots.
There is still a concrete business case behind the headline quote. EFE reporting published by Infobae says Saldaña described Mexico City as a place that is trying to make filming more orderly through support between institutions.
He also cited 533 million dollars in revenue from audiovisual productions in the city last year. That figure supports Mexico City's case as a production hub.
The country's offer rests on more than incentives. The Hollywood Reporter and the festival's organisers point to scale, coproduction potential, infrastructure, technical talent, international connections, stories and creative talent.
EFICA is expected to add a policy element. Producers will have a specific incentive to consider alongside Mexico's existing production capacity.
Madrid is competing too. Local authorities are promoting the Spanish capital as a global audiovisual hub.
That puts Mexico's spotlight inside a wider contest for international projects, partnerships and investment. The festival gives Mexico a showcase. It also lets production centres compete for future work.
The production focus is separate from the subject of tour earnings discussed in an earlier report. This story is not about a completed release or one deal. It is about how Mexico is presenting its production ecosystem to international decision-makers.
