Movistar is offering free WiFi 7 routers to a limited group of existing customers. The upgrade, normally 60 euros, appears as a zero-cost option for those who get a personalized invitation in the Mi Movistar app. Not everyone is eligible.
This week, some Movistar customers opening the Mi Movistar app have found a surprise: an offer to upgrade to the new Router Movistar WiFi 7, with the usual 60 euro installation fee waived. For these users, the upgrade is available at no cost, but only if they accept the invitation before it disappears.
This isn’t a general promotion. Only certain existing customers see the zero-cost offer; others still face the standard charge. Movistar hasn’t explained how it chooses who gets the deal. There’s speculation in user forums that owners of the HGU5 router might be targeted, but there’s no official word. The only clear sign is the personalized offer in the app, where the price is shown as zero euros.
For those who qualify, the process is simple. The invitation may pop up when logging into Mi Movistar, leading to a page for equipment renewal. Customers can also check the official promotional page after logging in. If the price still shows as 60 euros, that line isn’t included in the campaign, and Movistar warns that ordering won’t trigger a refund. The offer only applies to accounts with the personalized invitation.
The WiFi 7 router brings several technical upgrades. Movistar says it can handle 70% more traffic than the previous Smart WiFi 6 model and offers up to 50% lower latency. It supports both 2.4 and 5 GHz bands, has ten internal antennas, and uses WPA3 security. The device includes fiber connectivity, three Gigabit Ethernet ports, a 10 Gbps port, and EasyMesh support for unified network management. Movistar estimates self-installation takes about ten minutes. The router uses 9% less energy than before, and 65% of its materials are recycled.
Upgrading the router doesn’t change the customer’s contracted fiber speed or monthly bill. The new device simply replaces the old one, and older devices will still connect using previous WiFi standards. To get the full benefit of WiFi 7, users need compatible phones, laptops, or TVs. Router placement still matters for coverage, and Movistar advises not to block the ventilation slots or put objects on top of the device.
This selective approach is part of a wider trend among Spanish service providers, who increasingly use targeted perks to keep long-term customers, while new clients often get the latest hardware by default. It’s similar to how some local government aid programs work, where eligibility depends on specific criteria rather than being open to everyone.
By quietly rewarding only some existing customers, Movistar is making a tactical move: loyalty matters, but not everyone gets the same treatment. The lack of transparency may frustrate those left out, but for those who get the offer, the savings are real. In a market where hardware upgrades are often used to attract new sign-ups, this campaign aims to keep select long-term users satisfied—while others wait to see if their turn will come.
