After losing her father and launching a lingerie line, Paula Echevarría enters autumn facing personal and professional changes. Her daughter Daniella begins university, choosing comfort over trends. The actress reflects on family, work, and shifting generational values.
This autumn brings a different kind of change for Paula Echevarría. After her father died over the summer, she finds herself balancing grief with new projects and a shifting family routine. Paula, who has moved between acting and design, is trying to keep her footing as her daughter Daniella starts university and the family adapts to a new normal.
One thing that stands out is how Paula and Daniella approach style. Paula spent years putting looks ahead of comfort, but Daniella has no interest in suffering for fashion. On her 18th birthday, Daniella wore flat boots and shrugged off the idea of high heels. Paula admits she’s learning from her daughter and now pays more attention to comfort herself.
Paula Echevarría made her first public appearance after her father's passing on September 8, 2026, in Madrid, marking her return to work as Ysabel Mora ambassador.
Workwise, Paula is busy. She just launched her first lingerie collection as a designer with Ysabel Mora, shaping the details herself and introducing new patterns the brand will keep. She says the process was both hard and satisfying, and she focused on comfort and confidence, not just looks. This comes as she returns to TV, with a new series starting September 20 and a special Got Talent episode, plus her usual brand partnerships.
Fashion has always been part of Paula’s life. Her mother sewed for the family, and Paula grew up designing her own clothes. Now, she sees Daniella less interested in trends and more focused on what works day to day—a shift Paula connects to changing values among younger people.
According to several Spanish media outlets, Paula's new lingerie collection with Ysabel Mora is titled 'After the Storm' and is positioned as a mass-premium line, with prices ranging from 12.95 to 42.95 euros. The brand highlights that some patterns were designed to remain in the assortment, reflecting a focus on comfort and lasting style.
Daniella recently signed with a representation agency, but Paula says her daughter’s main focus is her marketing degree. The agency handles any brand offers on social media, giving Daniella a way to learn without pressure. Paula doesn’t expect her to go into fashion or entertainment; she sees it as a practical arrangement, not a career move.
Paula’s own social media presence has always been low-key. She never went for the polished influencer look, preferring to share real outfits and moments. This helped her keep a line between her public image and her acting work. She still sees acting as her main job, with social media as a side project.
She’s also careful about her children’s privacy. As Daniella got older, Paula let her appear more in public, but only with her agreement. Her younger son, Miki, is still kept out of the spotlight. Paula believes kids should be protected from public attention until they’re old enough to decide for themselves.
For her own lingerie campaign, Paula felt comfortable posing thanks to her close team. She credits her confidence to years of self-care and a change in attitude: at 49, she’s less bothered by small flaws and more interested in feeling good. She prefers minimal photo editing and avoids the airbrushed look common in fashion ads.
Her favorite pieces from the collection are a black balconette bra and a bodysuit with an open back, both chosen for their mix of style and comfort. Paula’s approach matches what many Spanish women now want: clothes that look good but are practical to wear.
As the school year starts, the Echevarría family isn’t alone in facing change. Across Spain, families are adjusting to university life, as seen when Princess Leonor began her studies at Carlos III University—a moment that drew national attention and was covered earlier. Paula’s story fits into this wider moment, showing how personal changes often reflect bigger shifts in society.
Paula Echevarría’s way of adapting—at work, at home, and in her own thinking—shows a practical kind of resilience. She’s open about differences between generations, values authenticity, and isn’t afraid to learn from her children. In a world where image often comes first, Paula’s choices put comfort and real connection ahead of appearances.
