Paula Echevarría is balancing grief after her father died over the summer with new projects and changes at home as her daughter Daniella starts university. The actress and designer has launched her first lingerie collection with Ysabel Mora while adapting to a new family routine.
Paula and Daniella take different approaches to style. Paula spent years putting looks ahead of comfort, but Daniella has no interest in suffering for fashion. On her 18th birthday, Daniella wore flat boots and shrugged off the idea of high heels. Paula says she is learning from her daughter and now pays more attention to comfort herself.
Paula made her first public appearance after her father's passing on September 8, 2026, in Madrid, returning to work as a Ysabel Mora ambassador. She shaped the details of her first lingerie collection as a designer and introduced new patterns the brand will keep. She says the process was hard but satisfying, and that she focused on comfort and confidence in the design. She is also returning to TV, with a new series starting September 20 and a special Got Talent episode. Her usual brand partnerships continue.
Several Spanish media outlets reported that the collection is titled 'After the Storm' and is positioned as a mass-premium line, with prices ranging from 12.95 to 42.95 euros. Some patterns were designed to stay in the assortment, reflecting a focus on comfort and lasting style.
Fashion has always been part of Paula’s life. Her mother sewed for the family, and Paula grew up designing her own clothes. Now, she sees Daniella as less interested in trends and more focused on what works day to day, a shift Paula connects to changing values among younger people.
Daniella recently signed with a representation agency, but Paula says her daughter’s basic focus is her marketing degree. The agency handles any brand offers on social media, giving Daniella a way to learn without pressure. Paula doesn’t expect her to go into fashion or entertainment; she sees it as a practical arrangement, not a career move.
Paula’s own social media presence has always been low-basic. She never went for the polished influencer look, preferring to share real outfits and moments. This helped her maintain a line between her public image and her acting work. She still sees acting as her basic job, with social media as a side project.
She’s also careful about her children’s privacy. As Daniella got older, Paula let her appear more in public, but only with her agreement. Her younger son, Miki, is still kept out of the spotlight. Paula believes children should be protected from public attention until they’re old enough to decide for themselves.
For her lingerie campaign, Paula felt comfortable posing thanks to her close team. She credits her confidence to years of self-care and a change in attitude: at 49, she’s less bothered by small flaws and more interested in feeling good. She prefers minimal photo editing and avoids the airbrushed look common in fashion ads.
Her favorite pieces from the collection are a black balconette bra and a bodysuit with an open back, both chosen for their balance of style and comfort. Paula’s approach reflects what many Spanish women now want: clothes that look good but are practical to wear.
As the school year starts, the Echevarría family isn’t alone in facing change. Across Spain, families are adjusting to university life, as seen when Princess Leonor began her studies at Carlos III University, a moment that drew national attention and was covered earlier. Paula’s story fits into this wider moment, showing how personal changes can reflect broader shifts in society.
