Shakira’s Madrid concerts now feature a pink Geely E2 electric car as a headline giveaway. The partnership with Geely mixes music, mobility, and a sharp marketing move.
Shakira’s Las Mujeres Ya No Lloran World Tour in Spain has a new star—and it’s not on stage. The Colombian singer has teamed up with Chinese carmaker Geely to give away a pink Geely E2 electric car. This compact EV has become the most talked-about part of her European shows.
At the Madrid concerts, the pink Geely E2 isn’t just parked in the background. It’s front and center. Fans can enter a lottery to win the car. Shakira has a history of turning cars into pop culture icons, from the purple Ferrari that marked her musical shift to the Twingo she sang about. Now, the Geely E2 takes its turn, showing up as both a visual hook and a marketing move.
Geely’s partnership with Shakira is a clear push to get noticed in Spain. The brand is new to the Spanish market and is betting on electrification. The E2 is a 4.13-meter-long, five-seat electric hatchback. It has a 47 kWh battery that can go up to 345 kilometers on a mixed cycle, and up to 497 kilometers in city driving. These numbers make it a real option for daily commutes and longer trips.
Inside, the E2 makes the most of its space. There’s a 375-liter trunk in the back and another 70 liters up front, which is rare for this class. Geely points to the car’s tech and safety features, aiming to make electric cars easy for European drivers. But it’s the pink paint and the car’s role in Shakira’s tour that have grabbed the most attention, more than any spec sheet.
Fans at the Madrid shows can enter the draw for the pink E2. Geely has set up display areas and activities around the venues. The car isn’t just on stage—it’s part of the whole concert experience. Geely is also showing off its other electric models to concertgoers before each show. The company says the E2 is now the official car of Shakira’s Madrid residency, making this more than just a quick marketing stunt.
There is notable variation in reported pricing for the Geely E2 in Spain: some sources cite a starting price of €13,990 with incentives and financing, while others clarify that the base price without subsidies is around €19,780. This discrepancy is important for consumers and has been highlighted by several Spanish automotive publications.
This isn’t the first time a Chinese carmaker has tried to break into Spain’s crowded EV market with a big launch. As reported earlier, brands like Chery have also made bold moves with new models and aggressive campaigns. Geely’s approach stands out by mixing pop culture and product placement, using Shakira’s tour to get noticed.
For Shakira, the pink Geely E2 is more than a prize. It’s a sign of her constant reinvention and love of spectacle. For Geely, it’s a smart bet on the mix of entertainment and electric cars. The campaign puts both Shakira and Geely at the center of Spain’s talk about cars, culture, and sustainability. In a market where attention is everything, this partnership gives both sides a fresh, headline-grabbing moment.
