Shakira’s Las Mujeres Ya No Lloran World Tour in Spain has a new star, and it’s not on stage. The Colombian singer has teamed up with Chinese carmaker Geely to give away a pink Geely E2 electric car. The compact EV has become one of the most talked-about features of her European shows.
At the Madrid concerts, the pink Geely E2 is displayed prominently. Fans can enter a lottery to win the car. Shakira has a history of turning cars into pop culture icons, from the purple Ferrari that marked her musical shift to the Twingo she sang about. Now the Geely E2 takes its turn as a visual hook and marketing move.
Live Nation España identifies Geely as the official automotive partner of Shakira’s Madrid residency, with the E2 named the “coche oficial” for all 12 concerts scheduled from September 18 to October 11, 2026.
Geely’s partnership with Shakira aims to raise the brand’s profile in Spain. The brand is new to the Spanish market and is betting on electrification. The E2 is a 4.13-meter-long, five-seat electric hatchback with a 47 kWh battery. Its range is up to 345 kilometers on a mixed cycle and up to 497 kilometers in city driving, making it an option for daily commutes and longer trips.
Inside, the E2 makes the most of its space. It has a 375-liter trunk in the back and another 70 liters up front, which is rare for this class. Geely points to the car’s technology and safety features as part of its effort to make electric cars easy for European drivers. But the pink paint and the car’s role in Shakira’s tour have attracted more attention than its specifications.
Fans at the Madrid shows can enter the draw for the pink E2. Geely has set up display areas and activities around the venues, making the car part of the concert experience. The company is also showing concertgoers its other electric models before each show. Motor16 reports a discrepancy in the E2’s pricing in Spain: some sources cite a starting price of €13,990 with incentives and financing, while others put the base price without subsidies at around €19,780. Several Spanish automotive publications have highlighted the difference.
This isn’t the first time a Chinese carmaker has tried to break into Spain’s crowded EV market with a big launch. As reported earlier, brands like Chery have also made bold moves with new models and aggressive campaigns. Geely’s approach stands out for mixing pop culture with product placement, using Shakira’s tour to get noticed.
For Shakira, the pink Geely E2 reflects her constant reinvention and love of spectacle, as well as serving as a prize. For Geely, the partnership is a bet on the combination of entertainment and electric cars. The campaign puts both Shakira and Geely at the center of Spain’s conversation about electric cars and sustainability, with pop culture as its backdrop. In a market where attention is everything, the partnership gives both sides a fresh, headline-grabbing moment.
