The Ministry of Social Rights, Consumer Affairs and Agenda 2030 fined EBR Management SLU €750000 for running an unauthorized luxury-car draw linked to 376850 digital-wallpaper purchases. The raffle ran on the company's website from 24 December 2024 to 6 January 2025. People with Spanish IP addresses could enter, and the influencer who owned the car promoted it through social-media accounts.
The vehicle belonged to David Cánovas Martínez, the Spanish YouTuber known as TheGrefg, who lives in Andorra.
Participants bought a digital wallpaper, with each €1 purchase also giving them one entry in the draw for a luxury vehicle. The owner said the car had cost €120000. It was a personalized Tesla Model S Plaid styled after the character Rayo McQueen. Reports put its mileage at about 2500 kilometres. At the time of the raffle, authorities valued it at more than €75000.
EBR Management SLU recorded 376850 wallpaper purchases. Media reports estimate revenue at roughly €380000, making the fine about twice the amount generated by sales. That comparison does not change the legal issue identified by authorities: the draw required prior authorization, and the company never applied for it.
The ministry classified the conduct as a very serious administrative infringement under article 39.a of the law regulating gambling. The provision covers gambling activity carried out without the required authorization.
EBR Management argued that the promotion was an advertising ‘random combination’ rather than a regulated lottery. The ministry rejected that interpretation because the €1 payment for the digital wallpaper also gave buyers paid access to the chance of winning the car, 20minutos reported.
The regulatory process began before the final penalty. The Directorate General for the Regulation of Gambling opened sanction proceedings after concluding that the company's conduct could amount to a very serious breach. The Directorate General for Consumer Affairs issued the final decision, as reported in El País and other Spanish media.
EBR Management SLU challenged the penalty. The ministry rejected the appeal and refused to reduce the amount.
The dispute centers on the link between the product and the prize. EBR Management sold a digital item for one euro, and that payment also gave buyers access to a draw for a high-value vehicle. Authorities assessed the promotion under the rules governing games and raffles, not solely as an ordinary online sale. La Razón described that economic connection as central to the ministry's decision.
The 376850 purchases at €1 each produced transaction volume of that size, while the prize was valued at more than €75000. A separate earlier mortgage analysis dealt with household borrowing, not raffles.
Labelling a digital product as a wallpaper does not remove gambling-law obligations when buying it grants entry to a prize draw. Companies using influencers to promote expensive prizes through digital sales must obtain authorization before the promotion begins. The €750000 penalty followed the company's failure to seek permission.
