Jesulín de Ubrique strengthens his position on TV and retains business assets. Jesulín de Ubrique has returned to Antena 3's prime time. His business ventures have weathered setbacks but remain afloat. The family preserves its assets and is searching for new sources of income.
In Spain, there is discussion about the return of Jesulín de Ubrique to television: the former bullfighter has joined the show 'Tu cara me suena' on Antena 3, where he competes with professional artists. This step marks a significant shift for the Janeiro Campanario family, whose income in recent years has moved from traditional business to media projects.
According to RUSSPAIN, after a period of reduced business activity, Jesulín de Ubrique managed to retain two key companies — Correcostas 121 and Taurovox. Both structures remain active, have no debts, and do not employ any staff. Correcostas 121, which specializes in organizing bullfights, posted revenue of €17,666 and a profit of €22,967 in 2024, significantly lower than last year's figures. This reflects an overall decline in interest in the family's traditional business areas.
Financial restructuring
The second company, Taurovox, is officially engaged in retail fuel sales. At the end of 2024, its equity amounted to €805,803, with reserves of €737,519. Notably, the main portion of its income — €120,000 — came under 'other operating income,' rather than from core commercial activities. This confirms that the family's business structures have become more conservative and focused on capital preservation rather than active expansion.
Correcostas 121 has €188,318 in cash, Taurovox holds another €165,132, along with significant financial investments and tangible assets. Their profits come mainly from rent and financial flows, rather than business growth. Against this backdrop, Jesulín de Ubrique's participation in television projects has become an important new source of income and publicity for the family. His wife, María José Campanario, was also invited to 'El Desafío', and their daughter, Julia Janeiro Campanario, recently announced her intention to build a public career through '¡Hola!'.
Media as a new arena
The Janeiro Campanario family is gradually shifting its focus from traditional business to participation in popular TV projects. This not only helps maintain financial stability but also keeps public interest in the family name alive in the media space. This approach is becoming increasingly notable among well-known Spanish families seeking new ways to monetize their recognition.
The trend of public figures moving into television and show business has been noted in other cases as well. For example, media attention to personal stories and changes in the lives of famous Spaniards often becomes a topic of discussion, as was the case after the death of Sol Gallego-Díaz, when politicians and journalists expressed their condolences and praised her contribution to media development.
