Yahoo Group has introduced new privacy and cookie management options across its websites and applications. The update, which applies to every platform operated by the group, gives individuals greater control over how their personal data is collected and used.
The revised system gives users clear choices about the use of cookies and similar technologies, such as web storage. These tools allow Yahoo and its partners to store and access information on users’ devices for purposes that include site functionality and personalized content.
Users who prefer not to have their data used for additional purposes can choose 'Reject all' cookies. Alternatively, they can select 'Manage privacy settings' to tailor their preferences. Settings can be changed or consent revoked at any time through the 'Privacy and cookie settings' or 'Privacy panel' links on Yahoo’s sites and apps.
For users in the European Economic Area and the United Kingdom, Yahoo’s Terms of Service also set out an advertising-related choice: “Consent to personalised advertising or subscribe to Yahoo without personalised ads.” Yahoo says the new provision is inserted into Section 14.13, covering Europe, the Middle East and Africa, from the effective date applicable in each region. The terms place this choice within Yahoo’s contractual structure for those users.
The company says the changes are designed to improve transparency and user control. Yahoo’s Privacy Policy and Cookie Policy provide detailed information about how the company handles personal data and outline the scope and limits of data use.
In Spain, digital privacy regulations have become increasingly strict in recent years, with the General Data Protection Regulation (GDPR) setting high standards for consent and data management. Companies operating in the country are required to give users clear cookie choices and explain what each option means. Yahoo’s updated approach gives users more autonomy over their digital footprint within this regulatory environment. The move reflects a broader trend among major tech firms to prioritize privacy and adapt to developing European data protection laws. Spain’s national data-protection authority, the Agencia Española de Protección de Datos (AEPD), also participates in wider data-governance discussions: its materials record the participation of deputy Francisco Pérez Bes in an OECD plenary on the free flow of data with trust.
