Geely’s top-tier SUV, the Zeekr 9X, has arrived in Spain with a €121,500 price tag, making it the priciest Chinese car sold there. It takes on the likes of the Bentley Bentayga and Rolls-Royce Cullinan, challenging buyers to rethink what “expensive” means.
Open the door and the difference is clear. The Zeekr 9X doesn’t feel like a typical luxury SUV. Natural wood receives 20 hours of hand polishing, while crystal-cut accents finish the cabin. Nappa leather covers the interior. The metal trim is real, and plastic is almost nowhere to be found. The interior matches Bentley and Rolls-Royce for feel. It even surpasses the Mercedes-Maybach GLS in touch and finish.
The Zeekr 9X packs in features rarely seen even at this level. Rear seats swivel 360 degrees and recline to 145 degrees. They adjust electrically, with ventilation and heating. Massage, footrests and armrests are also included. The doors open and close automatically, while a dedicated control device operates the comfort settings. A 17-inch 3.5K screen drops from the ceiling, turning the car into a cinema on wheels. There’s also a fridge that can chill or heat food and drinks to 50°C.
Sound comes from a Naim hi-fi system, a brand once found only in Bentleys. The Zeekr 9X has 32 speakers and active noise cancellation. The system delivers 3,300 watts of power. The dashboard houses two 16-inch OLED screens and an augmented-reality head-up display. The SUV seats six across three rows, and the third row is usable. Fold it down for nearly 700 liters of cargo space.
Europapress reports that prices for the Ultra AWD version range from €119,450 to €126,256, depending on configuration.
Underneath, the Zeekr 9X is built for power. It’s an all-wheel-lead extended-range electric SUV with a 900-volt plug-in hybrid system. The system combines two electric motors with a 2.0-liter turbocharged petrol generator. Output is 897 horsepower and 935 Nm of torque. The SUV weighs 2,900 kg but still accelerates from 0 to 100 km/h in 4.1 seconds. Its 55.1 kWh battery provides a WLTP-certified 179 km of pure-electric range, while the petrol generator brings total range to 737 km. The car qualifies for the DGT’s CERO emissions label.
Zeekr backs the 9X with a 10-year or 200,000 km warranty. Spanish showrooms are expected to receive the SUV in early 2027. The model shown now is a pre-series version for China. Its build quality signals Zeekr’s ambition to take on established luxury brands.
A Bentley Bentayga PHEV with 462 hp starts at €221,550, while a Rolls-Royce Cullinan with similar specifications can cost close to €500,000. At nearly half the price, the Zeekr 9X offers luxury and technology that make its price look fair. It resets what buyers can expect for their money.
The Zeekr 9X’s arrival reflects a broader trend: Chinese carmakers are targeting Europe’s premium market. As reported earlier, Spain is becoming a basic base for these brands, with investment in factories and R&D accelerating the race.
For Spanish buyers who saw Chinese cars as cheap options, the Zeekr 9X is a wake-up call. The old luxury names now face competition from a brand offering more for less without cutting corners.
