In Spain, the rapid rise of digital careers is increasingly sparking discussions about how it influences young people’s choices. The Melendi family has become a clear example: his daughter Carlota, now 21, turned down the traditional path to pursue a career on social media. According to Divinity, it was his daughter’s online success that led the artist to reflect on the changes in society and on how quickly ideas about stability and the future are shifting.
Melendi admits he never thought much about long-term prospects before having children. However, with the birth of Carlota and later his son Marco, his outlook on life began to change. He points out that responsibility for his family made him rethink his priorities, even though he sometimes still lets himself relax with friends. According to him, such moments no longer bring the same satisfaction and come with a sense of guilt.
Choosing between education and social media
When it comes to Carlota’s future, Melendi faces a dilemma familiar to many parents. She was an excellent student and began university, but soon started to build a successful career as an Instagram influencer. As Divinity points out, the income from her social media posts turned out to be so substantial that the need to complete higher education became a debated issue in the family. Melendi admits it is hard to convince his daughter to keep studying when one post can earn her as much as many professionals make in a month.
The singer emphasizes that he has always felt self-conscious about not having a higher education and would like his children to earn a degree. However, he questions how relevant traditional professions are amid the rapid development of artificial intelligence. In his view, familiar office jobs could disappear within a few years, and young people have to adapt to new realities.
The role of habits and effort
Melendi points out the importance of developing a work ethic and sense of responsibility in children. He explains that he has to reprimand his son Marco for poor academic performance not because of the grades themselves, but to teach him the value of making an effort. The singer believes that the ability to work and adapt to change is the main skill for the new generation. He sees no point in resisting change, preferring instead to embrace it and look for opportunities in the new environment.
In an interview, Carlota shared that she started working with social media right after she turned eighteen. She is now happy with how her career is progressing, even though she previously tried her hand at modeling. According to her, the fashion industry demands strict discipline and consistency, while working online offers her more flexibility and gives her satisfaction. Her parents support her choice, as their daughter’s success is viewed as a shared family achievement.
Media and personal life
The question of how the family deals with media attention is nothing new for Carlota. She has been accustomed to her father’s fame since childhood and takes publicity in stride. She notes that now, as success comes from her own efforts, she perceives it differently. Her parents are pleased with her achievements, as they see that their daughter is finding her path independently.
The topic of change in the lives of famous families and their children is becoming increasingly relevant. For instance, there was recent discussion about how actress Úrsula Corberó shared her personal experience after the birth of her son Dante, which also sparked interest in questions of balancing career and family. You can read more about this in the article on the changes in Úrsula Corberó’s life after the birth of her child.
Melendi is one of the most prominent Spanish performers of the past two decades. His music blends elements of pop and flamenco, with lyrics that often touch on family and personal transformation. Carlota, the artist’s eldest daughter, has become a notable figure in Spain’s social media scene, where her audience continues to grow. Her example shows how new digital professions are reshaping traditional views of career and success among young people in Spain.
