Some items simply complete a look, while others carry an entire universe within them. The latest accessory from the renowned Spanish fashion house belongs to the latter category. This is a soul-infused piece, born from memories, emotions, and family heritage, celebrating craftsmanship, femininity, and authentic elegance. Behind its design lies the story of LOLA CASADEMUNT—a Catalan company that, with this new model, pays tribute to its roots and to the woman who started it all.
Back in 1981, Spanish designer Lola Casademunt began handcrafting bows and headbands in the basement of her home in Cardedeu, near Barcelona. She could hardly have imagined that this humble creative impulse would spark a major tale of fashion, family, and passion. Today, four decades later, her daughter Maite Casademunt, who serves as president and creative director, revives that very essence in what is probably the most special handbag the brand has ever released.
The LOLA CASADEMUNT 1981 bag is more than just a seasonal hit—it’s a message of returning to roots, a symbol of continuity, and a bridge between eras. The presentation took place at the Thyssen-Bornemisza Museum in Madrid, surrounded by works of art and notable figures from the fashion world. This season’s new it-bag stirred strong emotions even before its official release. It combines beauty, deep meaning, and heritage—a piece that can be passed from mother to daughter, from one story to another, keeping the spirit of its origins alive. The launch coincides with the 25th anniversary of the brand’s first bag, and this creation embodies the spirit that has accompanied the Spanish company from the very beginning: passion, craftsmanship, and a distinctly feminine take on elegance.
The accessory is available in three sizes and several finishes, including the brand’s iconic animal print, classic tweed, and eye-catching leather in different shades to complement any look. The design and craftsmanship reflect attention to detail, and every element is filled with symbolism. For example, the cylindrical metal handle references the house’s jewelry-making roots, while the woven side panels recall the original hair accessories that started it all over 40 years ago. All this is created with sustainability in mind. The piece is made from certified materials using environmentally friendly processes, underscoring the company’s commitment to more responsible fashion.
The bag also embodies the spirit that defines a ‘Lola’-style woman: refined, energetic, inspiring, and true to herself. It is designed to match her pace of life, to adapt to different moments and styles without losing its essence. In an era when trends change with the click of a button, the brand defends the value of durability. This piece is not a fleeting fad, but an object that exists beyond time. It is meant to be cherished, to accompany and be passed on, becoming a symbol of an unbreakable bond. After all, true luxury, as the house’s philosophy states, is not about what shines, but about what endures. Every stitch, every texture, and every detail reflects the craftsmanship that has guided the brand since its foundation.
The launch of LOLA CASADEMUNT 1981 is part of the Fall/Winter 2025-2026 collection, inspired by the melancholic and refined elegance of northwest France. Drawing on the atmosphere of Deauville, the brand reimagines nautical chic in a modern way: floral patterns, the iconic animal print, polka dots, and on-trend shades such as garnet and bougainvillea. In this context, the new accessory stands out as a key element of the season, embodying the blend of strength, femininity, and character that defines the brand. Like the collection as a whole, it reinforces LOLA CASADEMUNT’s status as one of the most original Spanish brands with significant international potential.
