In 2026, Spain continues to strengthen its position as a country where sports, gastronomy, and lifestyle are deeply intertwined. Young talents, new brands, and fresh ideas are shaping trends that are already noticeably changing the traditional way of life. This is especially evident in the south of the country, where supporting young athletes has become not only a matter of image but also a regional development strategy.
On the Costa del Sol, one of the most prestigious destinations for golf enthusiasts, a new wave of support for young players has begun. The Fairmont La Hacienda Costa del Sol complex has put its faith in 21-year-old Ángel Ayora, who is already among Europe’s most promising golfers. His goal is to secure his place on the DP World Tour and reach the global stage. This move highlights both the ambitions of the resort itself and the region’s growing international status, where sports tourism is becoming an increasingly significant economic driver. In addition to golf, guests can expect high-level service, a modern spa, and gastronomic experiences at the Michelin-recommended Dalmar restaurant.
Creativity and tradition
An unusual installation at the Hermès boutique on Calle José Ortega y Gasset has caught the public’s attention in Madrid. Until mid-June 2026, visitors can enjoy the textile project “El Hilo de lo Desconocido” by the duo Twee Muizen. The exhibition blends handicraft, modern techniques, and elements of Hermès’ signature style, turning the boutique space into a work of art. Highlights include large-scale embroidery, a vertical garden, and details referencing equestrian sports and dreams of travel. This approach underscores that luxury today is not just about objects, but also about unique experiences that leave a lasting impression.
Another current trend is coordinated family looks. The brand Lefties has launched a collection where parents and children can dress alike. The lineup features denim jackets, pants, and T-shirts with The Rolling Stones emblems. Simplicity, comfort, and recognizable touches make these sets popular among families who appreciate a casual approach to fashion and want to emphasize generational bonds.
Gastronomy and new flavors
Spain’s gastronomic map is becoming increasingly diverse. At the XI Gala of the Macarfi Guide held at Madrid’s Círculo de Bellas Artes, the best restaurants in the country were recognized. This year, the guide expanded its coverage to fifteen autonomous communities and plans to include the islands in the future. Among the leaders were renowned establishments such as Disfrutar, El Celler de Can Roca, Diverxo, Asador Etxebarri, and Elkano. Special attention was given to new openings as well as restaurants that consistently rank highly according to independent experts. This approach not only maintains high culinary standards but also brings new names to a broader audience.
In Barcelona, near the Boqueria market, Finorri has opened its doors, focusing on modern Catalan cuisine without unnecessary pomp. Here, traditional dishes, seasonal ingredients, and creative interpretations of classic recipes come together. The menu features everything from simple appetizers to elaborate fish and meat dishes, while the welcoming atmosphere encourages long conversations and leisurely lunches. This format is particularly popular among those seeking authenticity and quality without pretense.
Italian touch
Italian brands are making a noticeably stronger presence in the beverage market. Through an exclusive agreement with Zamora Company, Bottega sparkling wines are now officially available in Spain and Andorra. The iconic metallic-coated bottles — Bottega Gold, Rose Gold, White Gold, and the non-alcoholic Bottega 0 — can be found not only in restaurants but also for home celebrations. These wines stand out not just for their recognizable design, but also for their commitment to quality: the special coating protects the drink from light, preserving its freshness and taste. With rising demand for premium and non-alcoholic alternatives, these offerings are increasingly popular among Spaniards who value style and variety.
Founded in 1977 in Treviso, Bottega quickly gained international recognition for its innovative approach to production and design. The company’s products are distinguished not only by their quality but also their attention to detail, making each bottle a coveted addition to any celebration. In recent years, the brand has actively expanded its range, offering both classic and contemporary sparkling wines, as well as non-alcoholic options for those who prefer new formats.
