
Nestled deep in the province of Alicante, far from the bustling coastal resorts, lies the picturesque town of Xaló. Located in the Marina Alta comarca, this village offers travelers a unique blend of winemaking traditions, rich historical heritage, and breathtaking natural landscapes. Spread out in the Pop Valley, Xaló has managed to preserve its authenticity while becoming an attractive destination for wine tourism and peaceful relaxation.
One of the main features of Xaló’s historic center is its unique ceramic heritage. Many building facades display old ceramic panels (retablos cerámicos) dating back to the 18th and 19th centuries. These tiles, depicting saints, not only adorn the streets but also give them their names, turning a walk through the town into an open-air museum tour. The architectural centerpiece is the parish church of Santa María (Iglesia Parroquial de Santa María), built in neoclassical style and home to the revered image of the local patroness.
Every Saturday, life in Xaló revolves around the Ermita de Santo Domingo. Here, the famous antique market unfolds, drawing numerous visitors from the surrounding area. Its stalls offer antique items, local crafts, and traditional products. This fair has become not just a place to shop, but a true social and cultural event, symbolizing the town’s hospitality and vibrant spirit.
Winemaking is an integral part of the economy and culture of Xaló. Local wineries (bodegas) open their doors to visitors, offering insight into the wine production process and a chance to taste their finest selections. Wine tourism has become a key driver of the region’s development, allowing guests to immerse themselves in the rural atmosphere and to learn more about the centuries-old viticultural traditions that have shaped the local landscape and way of life.
For those who enjoy outdoor activities and nature, Xaló boasts an extensive network of hiking trails. One of the most popular routes leads to the ruins of Castillo de Aixa, perched atop a mountain. From here, visitors can enjoy a spectacular panoramic view of the valley, blanketed with vineyards. The surrounding area also preserves unique ethnological landmarks, such as the old water reservoir Bassa dels Arcs and traditional drying houses for raisins, known as riuraus, which reflect the region’s agricultural heritage.
In summary, Xaló stands out as a multifaceted destination for travelers. The town offers a harmonious blend of cultural enrichment, gastronomic discoveries, and communion with nature, making it an ideal choice for those seeking an authentic experience in the heart of rural Spain.












