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Banco Sabadell Chief Explains Why Size Doesn’t Guarantee Bank Success

Why Sabadell Rejected the BBVA Merger: Josep Oliu’s Vision for the Future of Banking

Josep Oliu is convinced: stability and customer focus matter more than a bank’s size. Sabadell continues to develop its strategy after the failed BBVA deal. Discover how the bank plans to strengthen its position in the market.

Banco Sabadell, one of the largest banks in Catalonia, continues to strengthen its position after managing to withstand the takeover attempt by BBVA. Under the leadership of Josep Oliu, the bank focuses on its unique business model, which stands apart from competitors that pursue scale at any cost.

In recent weeks, Sabadell has been in the spotlight of Spain’s financial sector. After shareholders almost unanimously rejected the merger offer, it became clear: the focus is on resilience and quality of service, not just size. Oliu emphasizes that success in the market depends above all on reliability and the ability to work with clients, rather than simply the amount of assets or international expansion.

Sabadell’s management believes the shareholders’ decision was guided by pragmatism. Although BBVA had hoped for stronger support, only a quarter of shareholders accepted the proposal. This came as a surprise to many analysts, since it was expected the process would drag on and potentially lead to another takeover attempt.

Betting on regional strength and innovation

Instead of chasing scale, Sabadell focuses on agility and financial stability. The bank continues to develop its regional branches while also embracing digital technologies. Oliu points out that to boost competitiveness, it is essential to take into account the specifics of each case rather than following a one-size-fits-all approach. He also highlights the need to harmonize banking standards across Europe to create conditions for fair competition.

At the same time, Sabadell does not rule out the possibility of changes in the future if they help improve efficiency. However, the bank has no intention of sacrificing its independence for dubious benefits of consolidation. According to the management, it is precisely diversity and strong regional players that make the banking sector more resilient.

A celebration for employees and new horizons

In the near future, Sabadell plans to hold a large event for its employees at Palau Sant Jordi in Barcelona. This will serve as a token of appreciation for the solidarity and professionalism shown during the intense struggle to preserve the bank’s independence. Organizers promise a relaxed atmosphere, refreshments, and live music.

Now that the dust has settled around the failed deal, Sabadell is looking to the future with optimism. The bank plans to continue strengthening its position by focusing on innovation, customer-centricity, and financial stability. While many competitors are betting on scale, Sabadell proves that success is possible without being a giant.

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