In the heart of Madrid, on the famous Gran Vía, one of the city’s most anticipated Christmas pop-up markets has flung open its doors once again. From December 12 until Christmas, visitors can explore this vibrant space free of charge, where more than 60 participants showcase their finest collections. The festive atmosphere, original products, and meticulous attention to detail make this market a must-visit destination for the winter season.
Guests will find everything here: from designer clothing and jewelry to home decor, natural cosmetics, and gourmet delicacies. Each booth tells its own story, featuring both well-known and emerging brands. A dedicated book corner offers children’s literature and highlights independent publishers. Collectors and lovers of unique items can discover handmade treasures, including stylish accessories and rare writing instruments.
Gifts for every taste and a cozy atmosphere
Organizers have paid attention not just to the range of goods, but also to creating a warm and inviting environment. This year, the market is even more pet-friendly, featuring a dedicated pet corner where visitors can relax with their furry companions. The lounge bar serves signature cocktails and offers the perfect spot to unwind after browsing the stalls. The entire space is decorated in festive style, bringing to life the magic of a real winter wonderland.
Among the featured items are eco-friendly candles, silk scarves with 19th-century art reproductions, jewelry with real flowers, and exclusive wooden crafts. There’s something here for everyone—whether you’re looking for a gift for loved ones or a little treat for yourself. The selection includes books and educational games for children and parents, while stationery enthusiasts will appreciate the range of designer notebooks and pens.
The history and traditions of the market
This Christmas pop-up first appeared in Madrid during the challenging economic crisis of 2013. Its main goal is to support small creative businesses and promote sustainable brands. The market’s name refers to the nickname of the city’s residents, and over the years it has become an integral part of the capital’s festive season. The market has been held in iconic buildings across Spain, including hotels in San Sebastián, Bilbao, and Pamplona, but its Madrid location is considered the most atmospheric.
Each new winter session attracts more participants and visitors, and the variety of products and events makes the market popular with all age groups. Here you can not only find unique items, but also discover new brands, meet creators, and simply enjoy spending time with like-minded people.
Opening hours and directions
You can visit the market daily until January 6, from 11 a.m. to 9 p.m. It’s located right in the heart of the city, making it accessible to everyone: the Gran Vía metro station (lines 1 and 5) is nearby, along with several bus routes and convenient access from Atocha train station. For those who enjoy walking, the stroll along the illuminated Gran Vía is a special treat.
This pop-up is the perfect excuse to head out into the city, soak up the festive atmosphere, and find truly unique gifts. Entry is free, which means anyone can be part of this vibrant event without spending extra. The market once again proves: Madrid always has room for creativity, fresh ideas, and true Christmas spirit.
