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Spanish toymaker from Vallecas conquers Asia with his 3D figures

Unexpected trends, fresh perspectives, and Madrid creations that fascinate Japan – discover what makes them so desirable

In Madrid, a craftsman has created unique toys blending satire, pop culture, and 3D technology. His works are in high demand across Asia. This is changing perceptions of artisanal work and opening new opportunities for Spanish creators.

In recent years, the Spanish toy market has undergone significant changes. At the center of this transformation is a craftsman from Vallecas who has managed to elevate traditional craftsmanship to a new level. His approach to creating collectible figurines combines modern technology, elements of satire, and the aesthetics of Japanese culture. This experience has become an example for other artisans, demonstrating that handmade work can be in high demand far beyond Spain.

As reported by El Confidencial, the workshop in the Puente de Vallecas district is unlike any typical store or gallery. Here, among shelves filled with parts, boxes, and old Japanese toys, unique items are brought to life. Each figurine goes through several stages, from sketching to hand painting. The workshop owner works without intermediaries, developing the design, packaging, and selling his pieces directly to collectors around the world.

Signature style

The main feature of his work is the blend of humor, references to classic cartoons, and Japanese style. Drawing inspiration from American cartoons and Japanese sofubi, the craftsman creates limited series of figurines, each becoming a coveted item for collectors. Resin is the main material used in production, with every detail painstakingly crafted by hand. This approach is time-consuming and demanding, but it allows for exceptional quality and uniqueness.

Each toy’s packaging is designed individually. The design features witty captions and unconventional graphic solutions, making every piece not just a collectible, but a visual artwork. This format attracts the attention of toy enthusiasts as well as modern art aficionados.

The Influence of Japan

Japanese culture holds a special place in the master’s creative work. He has exhibited multiple times in Tokyo, Osaka, and Nagoya, where his pieces resonated with local collectors. In his studio, you can find old Japanese magazines and figurines that inspire new projects. According to El Confidencial, among the master’s favorite characters are manga and anime heroes, as well as iconic figures drawn from Japanese humor.

The Spanish artisan notes that the Japanese market values positive and friendly characters. These are the figurines in highest demand. This has been one of the reasons for the success of his most famous creation — the Wapi character, originally designed from his own sketch and later receiving many variations. These toys are especially popular in Asia due to their kawaii-style aesthetic.

Technology and New Directions

In recent years, the artist has begun using artificial intelligence to speed up individual stages of work. Everything starts with his original drawings, which are then turned into 3D models. This approach allows ideas to be realized more rapidly and encourages experimenting with shapes. However, despite the introduction of new technologies, most of the work remains handcrafted.

Constant physical workload and the need to perform many operations manually led to the idea of changing formats. The artisan is now considering relocating part of the production to factories in Asia to focus on design and brand development. This would reduce the workload and make the process more efficient without sacrificing the individuality of the products.

Spanish experience

The success story of a craftsman from Vallecas shows that combining tradition and innovation can bring unexpected results. In recent years, more and more signature projects have appeared in Spain that are gaining recognition abroad. There is particularly strong interest in unique handmade items, where not only quality but also an original approach is valued.

In 2025, several Spanish brands also entered the Asian market with collectible toys, combining local traditions and modern technologies. According to RUSSPAIN.COM, demand for such products continues to grow, and artisans are increasingly using 3D printing and digital tools to create new collections. This opens up new opportunities for craftsmen and artists who are ready to experiment and go beyond the usual boundaries.

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