CUPRA Electrification in Spain: How the Brand Is Transforming the Car Market

In recent years, CUPRA has gained a prominent position among manufacturers of electrified vehicles in Spain. The young brand, which emerged in 2018 as an independent division of SEAT, is now among the leaders in sales of hybrid and fully electric models. This achievement is the result of a bold design approach, sporty performance, and cutting-edge technology.

CUPRA’s lineup features six models with hybrid and electric powertrains. Each car stands out for its distinctive appearance, thoughtful ergonomics, and high level of equipment. The company is committed to ensuring that eco-friendly vehicles are not seen as a compromise, but instead deliver real driving pleasure.

CUPRA Born and Tavascan hold a special place in the lineup. Born is the brand’s first fully electric hatchback, offering up to 595 km of range on a single charge in the VZ version. The interior features eco-friendly materials, including Seaqual upholstery made from recycled plastic, as well as a Sennheiser Mobility audio system. Tavascan is an all-electric SUV coupe with a striking design, spacious interior, and a range of up to 552 km. Variants include both rear-wheel and all-wheel drive, with power outputs of up to 340 hp.

The CUPRA León and León Sportstourer e-HYBRID models are designed for those who value versatility. With a 19.7 kWh battery, they can cover more than 130 km on electric power alone, making most daily trips possible without using fuel. Fast charging to 80% takes less than half an hour, while a power output of up to 272 hp delivers performance worthy of a sports car.

The Formentor e-HYBRID has become a symbol of the brand’s independence. This crossover combines a striking design with practicality and offers up to 125 km of electric range. The model targets active drivers who appreciate both style and functionality.

The latest addition is the Terramar—a compact SUV available in two hybrid versions. Production is set up at the Audi plant in Hungary, highlighting CUPRA’s international ambitions. The Terramar stands out with a spacious interior, cutting-edge technology, and an electric range of over 120 km. Innovative materials are used in the cabin, while features such as a Head-Up Display and Sennheiser Mobility audio system are also available.

CUPRA’s technical solutions include DCC Sport adaptive suspension with 15 settings, progressive steering, and advanced safety systems. The entire lineup is equipped with digital instrument panels, large multimedia screens, support for Apple CarPlay and Android Auto, as well as a comprehensive suite of driver-assistance systems. Semi-automatic driving and smart parking functions ensure maximum comfort.

CUPRA car design stands out with aggressive lines, a signature light pattern featuring three triangles, and a strong focus on aerodynamics. The interiors use materials with a high proportion of recycled content, highlighting the brand’s commitment to sustainability.

Thanks to this approach, CUPRA has not only strengthened its position in the domestic market but has also become a notable player in Europe. For the company, electrification is more than just meeting regulations—it’s an opportunity to offer new emotions and a lifestyle for modern drivers.