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SUV Controversy Why the Subaru Outback Is Undervalued in the US and Europe

California desert, Route 66 legends and the Subaru Outback—discover the secrets behind dream roads, hidden stories and unexpected adventures along the way

A road trip across California reveals the unexpected strengths of the Subaru Outback. This vehicle can surprise even experienced drivers. Find out why it’s overlooked in our report.

Traveling through California often puts cars to the test, but it’s precisely here that the true capabilities of vehicles are revealed. Amid stark temperature swings, sudden darkness, and vast stretches of wilderness with no sign of civilization, only truly reliable vehicles can guarantee safety and comfort. Despite the skepticism of many, the Subaru Outback proves its worth where others fall short.

Landscapes and Legends

Joshua Tree Desert has long become a symbol of the American West. It attracts not only nature lovers, but also those seeking inspiration in music and cinema. Since 1987, when U2 dedicated their iconic album to this place, the region has turned into a cult destination for travelers. Among cacti, yuccas, and the quirky Joshua trees, it’s easy to forget the bustle of big cities.

Located near the national park is 28 Palms Ranch—a place where you can stay in stylish yurts equipped with everything you need for a comfortable rest. Unlike the luxurious hotels of Palm Springs, once frequented by Hollywood stars, here you’ll find an atmosphere of solitude and simplicity. It’s exactly these conditions that allow you to experience true freedom and a deep connection with nature.

Palm Springs, once a celebrity retreat, now resembles more of an oasis for retirees and those seeking a peaceful getaway. Still, despite the change in crowd, the city hasn’t lost its charm. Traces of its former luxury remain — Bentley and Ferrari dealerships sit alongside more modest brands, while the atmosphere still echoes Hollywood’s golden age.

A car that defies stereotypes

In the US, Subaru has long been associated with reliability and practicality. The Outback, in particular, became the choice for those who crave adventure but aren’t willing to sacrifice comfort. Unlike bulky SUVs, this all-wheel-drive wagon doesn’t draw attention, yet handles every task with confidence. It attracts young families, outdoor enthusiasts, and even those simply tired of pretension.

Interestingly, Subaru sells better in America than many renowned brands. Last year, the brand ranked eighth in sales, outperforming even Jeep and Ram. The Outback, which hit the market thirty years ago, has become a true symbol of dependability. During this time, nearly three million units have been sold in the US alone.

High ground clearance, sturdy plastic cladding, and a spacious trunk make the Outback an ideal companion for off-road journeys. Even on paved national park roads — where Goldwing riders and Porsche-driving tourists cross paths — this car holds its own. But the real test begins where civilization ends.

Desert trial

The roads leading deep into the park quickly turn into dusty trails, where mobile signal disappears and help from a ranger becomes a rare luxury. Warning signs about potential dangers don’t scare Outback owners: with a full tank and enough water, you can confidently set off. The 2.5-liter engine pulls the car steadily over rocky slopes and sandy plains, where even off-roaders with large wheels sometimes struggle.

However, you should not forget common sense. On certain stretches, the road becomes so narrow and challenging that even seasoned drivers are forced to turn back. An abandoned camper, rusting in the canyon, serves as a reminder: overestimating your abilities is dangerous. In such moments, the Outback proves itself a reliable partner, allowing you to return safely to civilization.

Desert temperatures can exceed 30 degrees even in winter, and the distances between help points are huge. Every kilometer is a real test not only for the vehicle, but also for the driver. There is no room for chance — only preparation and reliability can save you from trouble.

Legendary routes

A trip through California is impossible to imagine without Route 66 — the most famous road in America. This route runs through the Mojave Desert and holds countless stories and legends. One such spot is Roy’s Motel, where time seems to stand still. Amid retro bungalows and neon signs, it’s easy to picture celebrities once stopping here on their way to Las Vegas.

Route 66 is more than just a road—it’s a symbol of the American dream. Stretching from Santa Monica to Chicago, over three thousand kilometers of asphalt have become a path to freedom and new opportunities for many. The Subaru Outback, modest yet fitting perfectly into this setting, proves that true adventures don’t require flashy names.

Every stop along the way tells its own story. Sunsets painting the sky in fiery shades, abandoned motels, and endless desert landscapes create an atmosphere that’s impossible to forget. It’s here that it becomes clear why Outback is so valued by those who seek not luxury, but reliability and freedom.

The philosophy of movement

The Subaru Outback is more than a car—it’s a reflection of a certain lifestyle. It’s chosen by those who don’t follow trends but value practicality and confidence in any situation. When roads can vanish beneath the sand and civilization is just over the horizon, cars like this truly become heroes.

Unlike many of its competitors, the Outback doesn’t promise the impossible. It reliably gets the job done without demanding extra attention. For those used to relying on themselves and unafraid of challenges, this car becomes a trusted companion in the most unexpected situations.

In California, where every kilometer can surprise you, qualities like these matter most. While some see the Outback as dull or underrated, in reality it proves the opposite—time and again rescuing its owners where others give up.

Subaru is a Japanese car manufacturer known for its all-wheel-drive vehicles and boxer engines. Founded in 1953, the company has earned a reputation for producing reliable and practical cars. The Outback was first introduced in 1994 and quickly gained popularity among outdoor enthusiasts. In the United States, the model is especially valued for its versatility and ability to handle any road conditions. Over the decades, the Outback has undergone multiple updates, but it has always remained true to its philosophy: reliability, safety, and freedom of movement.

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