AVATR plans to land in Spain and Norway in 2027, rolling out two electric models with up to 955 horsepower. The Chinese brand is betting on advanced tech and bold design to unsettle Europe’s luxury car market.
AVATR has picked its moment. The Chinese premium automaker, backed by Changan and using CATL batteries, will bring two electric models to Spain and Norway in 2027, aiming straight at the continent’s luxury segment with performance numbers that rival supercars.
The company revealed its European playbook ahead of the 2026 Auto Show. Spain and Norway top the list for launch, and that’s no coincidence. Norway leads Europe in electric vehicle uptake, while Spain’s EV market is gaining speed. Industry sources confirm AVATR’s ambitions stretch further: six models are planned for Europe over three years, with Greece also in the first wave. The AVATR 07L and 06T are set for a Q1 2027 debut in Greece. For now, only these two models are named, but the roadmap includes SUVs and a shooting brake.
In September 2026, AVATR reported deliveries of 8,183 vehicles in China, highlighting the brand's growing commercial momentum before its European debut.
The AVATR 06T enters as a shooting brake, sized and powered for the E-segment. It measures 4.94 meters long and nearly two meters wide, with a tech-heavy interior and rear seats that fold electrically to open up a 2.15-meter cargo space. The top trim packs three electric motors for a combined 955 CV (712 kW), hitting 100 km/h in 2.78 seconds. CATL supplies the 87.3 kWh battery, which claims up to 680 kilometers of range under the Chinese CLTC cycle. There’s also an extended-range version with a 1.5 turbo generator, offering 330 kilometers of electric driving and up to 1,250 kilometers before refueling. The 06T is already on sale in China and features Huawei’s Qiankun ADS 5 driver assistance. The highest trim includes an 896-line Huawei lidar, according to industry reports.
The AVATR 07L arrives as a large SUV with a stretched wheelbase and a 35.4-inch panoramic screen across the dash. It measures 4.91 meters in length and 1.98 meters in width, with a 735-liter trunk and an 800-volt charging platform. That setup allows a 30 to 80 percent battery charge in under 10 minutes. Buyers can choose between a single rear motor with 409 CV and up to 725 kilometers of range, or a tri-motor version matching the 955 CV output of the 06T, sprinting to 100 km/h in 3.7 seconds and reaching 650 kilometers of range. Technical data from 2026 shows the 07L is an extended version of the AVATR 07, adding 85 mm in length and 50 mm in wheelbase, and using the CATL Shenxing 5C battery with 89.33 kWh capacity.
Despite Spain being among the European leaders in fast-charging infrastructure, the share of BEV and PHEV in new car registrations in 2025 was only 18%, compared to the European average of 29%. In contrast, Norway reached a combined 89% share, with 87% being pure electric vehicles.
Design sits at the heart of AVATR’s strategy. The “Emotive Luxury” philosophy, shaped in Munich and Shanghai, puts the driver’s emotional experience ahead of old-school luxury cues. The 07L’s German-influenced details—split headlights, hidden door handles, a continuous rear light bar, and optional camera mirrors—signal a direct challenge to Europe’s established brands.
AVATR’s reach already covers 70 countries and regions, with more than 280,000 owners. The company wants to hit 110 countries by 2030 and have international sales make up over half its volume. In Europe, AVATR will lean on local partners for sales and aftersales. In Norway, RSA will handle distribution, starting with flagship stores in Oslo and experience centers elsewhere. The brand promises a local service network, factory-certified training, remote technical support, and a European logistics system for spare parts, battery checks, and recycling. Spain’s setup remains a mystery—no distributor or dealer network has been named, and pricing is still under wraps. Industry reports note that European specs, WLTP range figures, and homologation details for the 06T and 07L are not yet published, with current data based on Chinese CLTC standards.
Justin Li, speaking for AVATR, called Europe “a key market for its demands and maturity in the premium segment.” The company’s design and engineering teams span more than 30 countries, with major hubs in Munich and Shanghai. AVATR’s play is to lead with technology and design, not scale, as it faces tough competition at home and now looks to break into Europe.
Spanish buyers are still waiting for hard details. AVATR’s move signals a new phase in the electric vehicle race, as Chinese brands step up to set the pace. Spain’s car market is already shifting, with global players and local buyers turning toward electrification. The boundaries of tradition are moving, as seen in other sectors where digital and physical worlds collide.
AVATR’s launch is a direct challenge to the status quo. The brand’s investment in design, battery tech, and local partnerships points to a serious bid for the top tier. The real test for Spain lands in 2027, when these high-powered electric cars finally hit the road and buyers decide if “Emotive Luxury” can stand up to Europe’s best.
