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Givenchy turns Madrid space into L'Interdit Elixir showcase

Givenchy has launched L'Interdit Elixir in Spain. A five-day Madrid activation leads the campaign, with digital media and outdoor advertising carrying the fragrance message nationwide.

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Omoda and Jaecoo surge to third place in Almería car sales

Omoda & Jaecoo have sold over 60,000 vehicles in Spain in under three years, with electrified models now dominating their lineup. The brand has become the third most popular in Almería for 2026, reshaping the local market.

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Mazda CX-6e launches in China at half the price of Tesla Model Y

Mazda’s CX-6e lands in China with LiDAR-assisted driving and both electric and range-extended versions. Its price is nearly half that of the Tesla Model Y, raising tough questions for Europe’s EV market.

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MG takes aim at Tesla and BMW with 751-horsepower electric cars

MG is breaking away from its budget image with the IM5 and IM6, two electric cars boasting up to 751 horsepower, 800-volt charging, and up to 710 kilometers of range. Spanish pricing remains unannounced as the brand aims for the premium segment.

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Trump's Crypto Empire Leaves Retail Investors Billions Short

Donald Trump's crypto ventures added billions to his family's wealth while retail investors took heavy losses. The collapse of $TRUMP exposed the conflict between political promotion and private profit.

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Clicars opens Murcia hub to fight Spain’s old car problem

Clicars has set up its first physical hub in Murcia, aiming to help locals swap out old cars for newer, certified models. The company targets one of Spain’s oldest car fleets with fast sales, next-day delivery, and flexible payment plans.

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Alpine bets on electric sports cars with Gucci partnership in Formula 1

Alpine is accelerating its electric transformation and expanding its premium image with a new Gucci partnership in Formula 1. Vice president Bruno Hohmann reveals how the brand aims to stand out in a crowded market and why Spain is now a key growth engine.

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Omoda 5 SUV breaks sales records in Spain

The Omoda 5 has crossed the 30,000-unit mark in Spain, reshaping the SUV market and accelerating the rise of Chinese automakers. Its rapid growth and electrified lineup have made it a key player among private buyers.

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Spain launches major electric vehicle subsidy push for businesses

Spain is rolling out a powerful subsidy program to accelerate electric vehicle adoption among businesses and self-employed workers. The Plan Auto+ Line 2 offers up to €7,500 per van and strict eligibility rules, aiming to reshape the national transport landscape.

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Urbaser kicks off lithium battery recycling push in Spain

Urbaser is building a new plant in León to recycle up to 25,000 tons of lithium batteries a year. The company wants to recover valuable metals and cut Europe's need for imported raw materials. More sites are planned for Zaragoza, Castilla-La Mancha, and Portugal.

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Hyundai speeds up IONIQ V debut with China-first electric push

Hyundai is racing to launch the IONIQ V, a China-focused electric sedan set for September 2026. This model leads a 20-car surge and marks a sharp turn in the brand’s global strategy.

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Car buyers face rising prices as direct sales model stalls in Spain

The promise of direct car sales in Spain has hit a wall as manufacturers refuse to shoulder the cost of unsold vehicles. With prices up over 40 percent in four years and Chinese brands now holding 20 percent of private sales, the traditional dealership is far from obsolete.

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Chinese car brands take over European sports sponsorships

Chinese automakers are rewriting the rules of brand building in Europe. Their aggressive sponsorship of top football clubs and major events is reshaping the landscape and challenging established players in Spain and beyond.

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Great Wall Motor launches Ora5 in Spain with three powertrains

Great Wall Motor enters Spain with the Ora5, a compact car available in petrol, hybrid, and electric versions. The company aims to expand its lineup with SUVs and off-road models, challenging established brands and reshaping the local market.

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Geely E2 undercuts Renault 5 with bold price and space advantage

Geely’s E2 arrives in Spain and Europe aiming to disrupt the small EV market. With a price far below the Renault 5 and a focus on interior space, Geely’s strategy is clear. Zack Zhang, the brand’s product chief, explains why he believes the E2 can win over European drivers.

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Cupra Raval Endurance sets new benchmark for electric cars in Spain

Cupra’s Raval Endurance arrives with 210 horsepower, up to 446 kilometers of range, and a starting price of 25,490 euros. Designed and built in Spain, it targets drivers seeking both efficiency and genuine driving enjoyment.

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Volkswagen orders global recall over steering bolt risk

Volkswagen is recalling almost three million cars worldwide after a corroding steering bolt was found to threaten driver control. The recall covers Volkswagen, Audi, and Seat models built over the last decade.

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Renault Twingo and BYD Dolphin Surf battle for the cheapest electric car

Renault and BYD are forcing a new showdown in Spain’s city car market. With both brands offering electric models under 20000 euros, the race for affordable urban mobility is heating up and reshaping what buyers expect from budget EVs.

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Mitsubishi L200 returns to Europe with a bold new diesel pickup

Mitsubishi is bringing back the L200 pickup to Europe after a five-year absence. The new model features a robust design, a powerful diesel engine, and a reinforced chassis aimed at both utility and off-road performance.

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Europe faces electric car crisis as China dominates design and production

Europe’s electric car industry is losing ground to China, with design and manufacturing slipping out of European hands. Political proposals and infrastructure gaps reveal a sector under pressure and a continent at a crossroads.

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Helena Guardans to lead Barcelona's Liceu

Helena Guardans will lead the Liceu for five years. Her appointment follows a record sponsorship season and comes ahead of the Liceu Mar project.

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Omoda and Jaecoo may return to China after Spanish sales surge

Omoda and Jaecoo, two brands created by Chery for global markets, are now being considered for launch in China after achieving over 25,000 registrations in Spain by August 2026. The move could reshape the competitive landscape for Chinese automakers.

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Chinese car brands surge in Spain as MG and BYD battle for dominance

Chinese car brands have seized nearly 15 percent of Spain’s auto market in 2026, with MG and BYD leading a wave of new models and fierce competition. The landscape is shifting fast as local and global players adapt to the new reality.

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Volkswagen orders record recall over steering bolt risk

Volkswagen is recalling nearly four million cars across Europe because of a possible corrosion problem in the steering. This is the company’s biggest recall since Dieselgate and hits models from VW, Audi, Skoda, and Seat.

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Union leader demands protection for Spanish electric car production

Unai Sordo, head of CCOO, warns that unchecked Chinese electric car imports could force Spanish plants like Renault’s to halt production. He urges guarantees for investment in hybrid and electric vehicle manufacturing in Spain.

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Ora 5 hits Spain: Porsche-inspired style, sub-20,000 euro entry

Ora 5 lands in Spain as a compact SUV with gasoline, hybrid, and electric versions. Its design borrows from premium brands but aims for buyers who want value. Early drives show a surprising mix of comfort and tech for the price.

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Spanish car industry reels as China takes the lead in electric vehicles

Manuel Palma, a top Spanish car dealer, says Spain's rush to electric vehicles has left the industry wide open to Chinese rivals and pricing problems. His warning shows the risks facing a sector that once led in combustion engines.

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Lexus ES 2026 lands in Spain: hybrid and electric now cost the same

Lexus has set both the hybrid and electric ES 2026 models at 61,500 euros in Spain. This wipes out the usual price gap and pushes buyers to rethink what matters in a premium sedan.

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Morocco builds Africa's first battery gigafactory just across from Spain

A $6.8 billion battery plant is rising in Kenitra, Morocco, only 15 kilometers from Spain. With Chinese giant Gotion High-Tech behind it, this project could shake up the electric vehicle race in southern Europe.

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BBVA tries out car sales and iPhone rentals in Turkey

BBVA is breaking out of its banking mold in Turkey, selling used cars and renting iPhones through Garanti. The bank is testing these new business lines before deciding if Spain will get them too.

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EQT lines up €1.7 billion sale of Parques Reunidos

EQT has hired JPMorgan to prepare a sale of Parques Reunidos at a valuation of around €1.7 billion. Industrial operators including Merlin Entertainments and Compagnie des Alpes could take part in the process.

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Lynk & Co shakes up Spain’s car scene with a new look and approach

Lynk & Co cars are catching eyes in Spain with their low-key badge and digital-first style. Backed by Geely, the brand is changing what drivers expect from modern cars and how they get behind the wheel.

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BYD B12.b HF takes top prize for zero emission intercity travel

The BYD B12.b HF has won the Sustainable Bus Award 2027 in Madrid, setting a new mark for electric intercity transport. Its long-range battery and integrated tech push zero emission travel forward.

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Renault puts €600 million into electric car production in Spain

Renault will spend €600 million to launch five new models in Valladolid and Palencia, including two electric cars and a battery assembly line. This is Renault’s first electric car production in Spain and will keep thousands of jobs secure.

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Liux aims at city drivers with electric car under eighteen thousand euros

Liux is getting ready to shake up city transport with the Big, an electric quadricycle built in Guadalajara. Priced below eighteen thousand euros and made with flax fiber biocomposites, the Big is designed for efficiency and sustainability.

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