Grotti and Pegassi are fictional marques in the series, though fans associate their designs with Ferrari and Lamborghini. Rockstar has not confirmed which real cars inspired them. The physical promotion also retained fictional names, including Grotti, Pegassi, Progen, Invetero and Albany.
That distinction has not stopped manufacturers from borrowing Vice City’s look for social media. BMW, Hyundai, Toyota España and Lamborghini have all shared images of real models against neon colours, palm trees or sunset skies. Mercedes-Benz USA and Yamaha have joined the trend.
The posts use different cars and treatments. BMW showed a red classic 3 Series convertible resembling an E30; Hyundai pictured an SUV with pixel-style headlights reminiscent of the Santa Fe. Toyota España used a rear view of a Supra by the sea, while Lamborghini featured a Revuelto beneath a pink and purple sky.
Instagram labelled the BMW and Toyota España posts as AI-generated content. The same label appeared on two images shared by Yamaha’s German subsidiary and Yamaha Motor Europe. Hyundai and Lamborghini’s posts were not marked that way.
Mercedes-Benz USA used the game’s mission-completion language, while Yamaha France paired a TMAX at sunset with a message presenting the image as a suggestion. None of the manufacturers has announced that its models will appear in GTA 6, and the posts do not establish a partnership with Rockstar. The game is scheduled for release on 19 November 2026 for PlayStation 5 and Xbox Series X|S. Microsoft announced on 10 November that Xbox Cloud Gaming would also offer streaming from launch, beginning at 1:00 a.m. Eastern Time; the service extends access to Xbox One as well as Xbox Series consoles. Xbox said the game was the most pre-ordered title ever on the Microsoft Store.
The distinction between fictional game cars and real marques has a separate Spanish reference point in this Pegaso Z-102 feature, which covers a historic Spanish sports car.
Rockstar commissioned Los Angeles-based West Coast Customs to build six fully drivable physical versions of fictional cars from GTA 6. The Grotti Cheetah, Pegassi Tempesta in black-and-white Vice Beach Police Department livery, Progen Emerus, Invetero Coquette, Albany Buccaneer and Albany Manana were seen around Miami from mid-October 2026, ahead of the game’s 19 November release. The Cheetah build was described with a naturally aspirated 4.9-litre V8, the Coquette with a 6.2-litre V8 and the Emerus with a twin-turbocharged 4.0-litre V8. The Buccaneer was built as a 1960s-inspired lowrider, while the Manana had a donk-style treatment with oversized wheels. Those engine details describe the physical promotional builds, not necessarily the vehicles’ in-game specifications. Rockstar has not disclosed which real cars the replicas are based on.