Carmen Lomana put Spanish fashion and the summer sales season in the spotlight at a Madrid event. The entrepreneur visited the Singularu jewelry store, where a major discount campaign is underway, and chose the Corsica Dress Multi by Celia B. The dress, known for its bold geometric print and structured silhouette, is now available for 360 euros, down from 450 euros.
Lomana's choice caught the attention of attendees and social media users. She was photographed alongside content creator Albertito Masía. The dress has a heart-shaped neckline and wide straps, with a fitted waist above a midi-length skirt. An asymmetric ruffle and a distinctive architectural detail on one side complete the design. It is made to anchor an outfit, so it calls for few accessories. Lomana followed that approach, adding subtle jewelry and a white handbag.
The event at Singularu, which offers discounts of up to 50%, gave Spanish brands a platform to showcase their latest collections. Celia B, known for its use of color and distinctive patterns, continues to shape summer wardrobes. Lomana finished the look with a multicolored beaded necklace and gold earrings, balancing sophistication with freshness while departing from the neutral tones that often dominate the season.
The promotional setting reflects a broader market in which Spanish fashion companies are pursuing growth amid pressure on profitability. The sixteenth Barómetro de Empresas de Moda en España, prepared by Modaes and Simon-Kucher and cited by elEconomista in 2026, found that 53% of surveyed companies prioritized improving margins, while 36% prioritized growth. Three-quarters expected turnover to rise in 2026. These sector figures put seasonal promotions in context as brands pursue sales and manage costs.
Online competition is another part of that picture. Afi’s report for the Asociación Retail Textil España (ARTE), covered by Demócrata, put the combined share of two Asian platforms at 18% of Spain’s online fashion purchases in 2025, with sales of €1.334 billion. Separately, MODACC executive director David Garcia told The New Barcelona Post that online sales of fashion products in Spain had grown from 7.8% of the total in 2019 to 24.7% in the latest year cited. As digital shopping increasingly shapes the market, high-profile appearances can bring added visibility to local labels.
In recent months, Lomana has regularly chosen pieces from national labels, reinforcing her support for local fashion. The discount on the Celia B dress makes standout summer attire more accessible. Its vibrant, artistic prints fit broader movements in Spanish style, where color and optimism are increasingly valued.
Fashion events in Madrid often offer a read on national trends, and Lomana's look reflects a wider embrace of expressive, statement-making garments. The focus on Spanish brands reaches beyond fashion into sectors such as sports, where all-Spanish lineups are making headlines. One recent example is Ducati Gresini's announcement of a fully Spanish MotoGP team. This cross-industry emphasis on national talent and design is shaping consumer choices and reinforcing Spain's reputation for innovation.
Those interested in adding the Corsica Dress Multi to their collection can buy it at a reduced price during the current sale. Its distinctive print and cut, combined with the limited-time discount, make it a sought-after choice for summer occasions, including outdoor gatherings. As Spanish fashion evolves, pieces like this reflect the country's blend of tradition and contemporary flair.
