MercaJuguete returns for its 23rd edition on September 19, 2026, at Centro Comercial Príncipe Pío in Madrid. Entry is free, and the fair welcomes collectors, families, and anyone curious about toys old and new. Telemadrid and Servimedia report that the event is open to all visitors.
MercaJuguete welcomes serious collectors, but its appeal reaches beyond them. Organizer Guillermo Naranjo puts it simply: “This is not an exclusive event. There are toys for every budget.” The selection ranges from classic Scalextric and Playmobil sets from the 70s through the 90s to current favorites such as Hot Wheels, Star Wars, MARVEL, and DC figures. The fair is designed for longtime collectors and families looking to share a bit of their own childhood with their kids.
Alongside the big brands, the fair reflects growing interest in handmade and limited-run collectibles. Unique pieces from independent creators sit alongside mass-market classics, giving visitors a chance to browse everything from rare figures to one-of-a-kind art toys. For many, the appeal lies in finding a missing piece from a childhood set or a figure that never made it to regular stores. Servimedia reports that more than 15 specialized exhibitors will offer a mix of retro toys, modern collectibles, and handmade items.
The day goes beyond shopping. Organizers have planned prize draws, with rewards including discounts, games, and tickets to exhibitions and museums. The timing is deliberate: a Saturday at the start of the school year makes the fair an easy family outing in central Madrid. Telemadrid calls it an ideal weekend plan for families, especially as the school year begins.
More than 15 specialized exhibitors will take part, each bringing their own style. The range covers everything from horror miniatures to superhero icons, with prices and rarity to match. Reports from Telemadrid and Servimedia published between September 14 and 15, 2026, describe the 23rd edition as bringing together classic toys, contemporary franchises, and handmade and limited-run items.
MercaJuguete is more than a toy market. It’s a place where generations meet, and memories are traded as easily as the toys themselves. In a city full of commercial entertainment, the fair stands out for its accessibility and variety, along with the enthusiasm of its visitors. For many families and collectors in Madrid, it’s less about buying and more about reconnecting with the past, with each other, and with the simple joy of finding something familiar in a new setting.
