El Rubius, one of the most influential figures in Spanish-language streaming, will headline the Generación festival in Argentina this December. Rubén Doblas Gundersen is returning to the country after more than a decade away, making his appearance one of the event’s major international attractions. Generación is scheduled to run from December 11 to 13, 2026, at BA Ferial, formerly known as Costa Salguero, at Avenida Costanera Rafael Obligado 1221 in Buenos Aires.
Organizers expect more than 75 streamers and creators, with over 45 shows across the Trend, Click and Play stages. The lineup includes Alejo Igoa, Angie Velasco, Coscu, Farid Dieck, Grefg, HiClavero, Ian Lucas, Jordi Wild, La Gula, Margelita (Ángela Torres and Marcos Giles), Nil Ojeda, Robleis, Spreen, TheDonato, Top Globales, El Tribunero and Yolo Aventuras, among others. Organizers are expected to announce more participants and programming details as the festival approaches.
Generación departs from the conventional music-festival format, centering its program on live shows, interviews, gaming, comedy, lifestyle content, digital football and interactive experiences. The event aims to bring creators and their communities together in person through gaming competitions, performances and panels on content creation and monetization. Organizers also plan family-friendly activities, interactive spaces, raffles, photo sessions and competitions with prizes.
The published schedule lists Robleis on the Play stage on Saturday, December 12, at 16:15. Later that evening, Rubius and Argentine streamer Spreen are scheduled to appear together on the same stage, from 22:30 to 00:15, information from listings reported by La Nación and TyC Sports. The pairing brings a leading Spanish-speaking creator together with a prominent figure in Argentina’s streaming scene.
General admission sales are scheduled to open on Friday, July 31, at 10:00. Tickets will be sold through BA Ferial’s official ticketing platform. Reported options include a Show Pass for an individual performance, a Stage Pass for one stage on a selected day, a Day Pass and a Festival Pass covering all three days. Payments are listed in Argentine pesos by credit or debit card; cash and Mercado Pago are not accepted. Prices may change as sales stages progress or ticket quotas sell out. Organizers recommend following the festival’s channels for updates and pre-sale announcements.
Rubén Doblas rose to prominence with gaming and entertainment content, becoming a defining figure for millions of followers. His return is a major draw for Generación, whose program also reflects the broader growth of the Latin American creator economy. Panels on content trends, discussions with creators and possible tournaments will sit alongside headline performances. Meet-and-greets and other direct fan interactions are planned to connect the live program with the online communities that follow its participants.
Interest in streamer-led events extends beyond Argentina. Gatherings such as the high-profile clash between Natalia MX and Clerss at La Velada del Año, organized by Ibai Llanos, have shown the appeal of live influencer events across the Spanish-speaking world. For example, the recent announcement of Natalia MX facing Clerss in July drew widespread attention and highlighted the growing crossover between online personalities and large-scale live events.
Generación reflects a wider shift in digital entertainment, as creators move beyond online platforms to meet audiences in person. The festival plans more than 45 shows across three stages, with a lineup spanning gaming, comedy, lifestyle and internet culture. Its aim is to turn creator communities into a shared live experience for fans and industry participants.
