Interviews with election candidates conducted by Jordi Wild had passed ten million views within a day, according to Eva Campos. The professor at the Universidad Complutense de Madrid discussed the campaign on the 24 horas Fin de Semana news programme.
Campos said the interviews themselves were only part of the picture: clips shared across social media could spread widely. She also pointed to European rules on political advertising, fully in effect from 10 October 2025, and described restrictions on parties paying for electoral advertising on social networks. Regulation (EU) 2024/900 requires paid or targeted political advertisements to identify their sponsor and funding. They must also disclose the dissemination period and targeting methods. This is not a blanket ban on political communication online. Targeting based on personal data requires separate, explicit consent, and sensitive personal data such as political opinions cannot be used to profile people for political advertising. Meta separately stopped political, electoral and social-issue advertising across the EU on 6 October 2025. The rules distinguish paid advertising from interviews and organic posts; reposted clips are also treated differently, though individual communications may face different requirements depending on sponsorship, payment and targeting.
That online reach has limits. Campos said social media matters to young people and can give campaigns visibility or reinforce existing support, but views do not automatically become votes. Spain’s Centre for Sociological Research (CIS) has identified Instagram as the most frequently mentioned network among voters for the PP and PSOE, as well as Vox and Sumar, in the 2023 general election, as reported by Democrata. The finding speaks to the platform’s cross-party prominence, not to whether online exposure changes voting behavior. Under Spain’s Organic Law on the General Electoral Regime, journalistic debate is distinct from electoral advertising. Article 53 addresses electoral propaganda during the period between the election call and the start of the official campaign, while Article 60 regulates the contracting of electoral advertising in public media and private television. RUSSPAIN.COM has also covered everyday Madrid concerns, including a resident’s advice for visitors to leave the car behind.
